本文選題：比亞迪汽車 + 供應(yīng)商��； 參考：《湖南大學(xué)》2013年碩士論文

【摘要】：自中國加入WTO之后，國內(nèi)汽車行業(yè)經(jīng)過了近十年的高速增長。2012年，全國汽車產(chǎn)銷1927.18萬輛和1930.64萬輛。巨大的市場也蘊(yùn)含著激烈的市場競爭。作為汽車行業(yè)新軍，比亞迪汽車經(jīng)歷了早期的迅猛發(fā)展之后，比亞迪汽車必須重新審視并調(diào)整其發(fā)展戰(zhàn)略由早期的勞動密集型的低成本競爭之路，轉(zhuǎn)向提升核心競爭能力，創(chuàng)造品牌價(jià)值的發(fā)展軌道。眾所周知，完善的供應(yīng)鏈管理制度是提升整車制造商核心競爭力的重要基礎(chǔ)。通過分析，我們發(fā)現(xiàn)了比亞迪汽車在供應(yīng)商考核體系的缺失。 在此背景下，本文首先從企業(yè)競爭內(nèi)外部環(huán)境分析出發(fā)，結(jié)合近年來汽車行業(yè)供應(yīng)商鏈管理發(fā)展趨勢和供應(yīng)鏈管理的相關(guān)理論，分析并明確企業(yè)面臨問題的實(shí)質(zhì)，找到支撐形成企業(yè)核心競爭力的要點(diǎn)構(gòu)建適用、可行的零部件供應(yīng)商考核體系。為了達(dá)成以上目標(biāo)，文章通過對公司現(xiàn)狀的調(diào)查分析，以企業(yè)的客觀為依據(jù)，綜合運(yùn)用MBA課程相關(guān)的理論知識，如供應(yīng)鏈管理理論、戰(zhàn)略管理相關(guān)理論、織組理論、運(yùn)營管理理論，進(jìn)行思考、分析、構(gòu)建和驗(yàn)證。其整個(gè)過程遵循了提出問題、分析問題、解決問題的思維范式，同時(shí)，，輔以大量行業(yè)和企業(yè)管理的第一手?jǐn)?shù)據(jù)資料，完成了比亞迪汽車供應(yīng)商考核體系中相關(guān)細(xì)則的制定。 在文章的后半部分，我們本著持續(xù)改進(jìn)的精神，從考核流程制定和措施保障兩個(gè)方面下功夫，確保供應(yīng)商考核細(xì)則得以順利地落地實(shí)施。這也使得供應(yīng)商考核體系本身在管理實(shí)踐過程中，不斷地發(fā)展和完善。最后，我們又通過若干既定指標(biāo)進(jìn)行對比驗(yàn)證，最終得出結(jié)論：該供應(yīng)商考核體系在企業(yè)管理實(shí)踐中行之有效，并且達(dá)到了預(yù)期的目的。
[Abstract]:Since China joined the WTO, the domestic auto industry has been growing at a high speed for nearly a decade. In 2012, China produced and sold 19.2718 million and 19.3064 million cars. Huge market also contains fierce market competition. As the new army of automobile industry, BYD Automobile has experienced the rapid development in the early period, so BYD Automobile must re-examine and adjust its development strategy from the early labor-intensive low cost competition road to the enhancement of core competitive ability. The development track of creating brand value. As we all know, a perfect supply chain management system is an important basis to enhance the core competitiveness of vehicle manufacturers. Through analysis, we found that BYD car in the supplier evaluation system of the lack. Under this background, this paper first from the enterprise competition internal and external environment analysis, combining in recent years automobile industry supplier chain management development trend and supply chain management related theory, analyzes and clarifies the enterprise faces the question essence. Find the key points to support the formation of the core competitiveness of enterprises to build applicable, feasible parts supplier assessment system. In order to achieve the above goals, the article through the investigation and analysis of the company's current situation, based on the objective enterprise, the comprehensive use of MBA curriculum related theoretical knowledge, such as supply chain management theory, strategic management theory, weaving theory, Operation management theory, thinking, analysis, construction and verification. The whole process follows the thinking paradigm of raising problems, analyzing problems and solving problems. At the same time, with a large number of first-hand data of industry and enterprise management, BYD automobile supplier assessment system is completed. In the second half of the article, in the spirit of continuous improvement, we make great efforts in two aspects: the establishment of the assessment process and the measures to ensure the smooth implementation of the supplier assessment rules. This also makes the supplier evaluation system itself in the management practice process, continuous development and improvement. Finally, through the comparison and verification of some established indicators, we draw the conclusion that the supplier evaluation system is effective in the enterprise management practice and achieves the expected purpose.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.471

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