本文選題：巨化股份有限公司 + 氟制冷劑業(yè)務��； 參考：《湖南大學》2013年碩士論文

【摘要】：隨著信息技術在商業(yè)活動中的廣泛運用；企業(yè)產品開發(fā)能力的增強，同質化日趨嚴重；消費者需求向個性化、差異化升級的趨勢；宏觀經(jīng)濟環(huán)境波動日漸無規(guī)律性。為了能使企業(yè)在當前的競爭激烈和未來的不確定性競爭市場中，，找到一條引領企業(yè)發(fā)展方向的光明之路，從眾多競爭者中脫穎而出，企業(yè)的戰(zhàn)略管理及規(guī)劃就顯得必不可少。本論文以，后經(jīng)濟危機時代與“十二五”國家產業(yè)政策出臺；巨化股份有限公司現(xiàn)狀及未來愿景的需要；國際環(huán)保公約及可持續(xù)發(fā)展的要求。三大背景為基礎，研究巨化股份有限公司的氟制冷劑業(yè)務的競爭戰(zhàn)略問題。 通過對宏觀外部環(huán)環(huán)境分析，中觀外部競爭環(huán)境分析，公司的微觀內部環(huán)境要素分析。再通過SWOT工具和戰(zhàn)略鐘模型工具綜合驗證，確定巨化股份公司氟制冷劑業(yè)務的競爭戰(zhàn)略為差異化戰(zhàn)略，并明確其差異化競爭戰(zhàn)略的產品差異化、服務差異化、市場差異化等三大具體內容。強調了兩大實施策略：優(yōu)化公司內部資源及能力和強化公司外部競爭多樣性。利用研發(fā)優(yōu)勢，實現(xiàn)產品的差異；利用品牌優(yōu)勢，實現(xiàn)服務的差異；利用研發(fā)和財務優(yōu)勢，實現(xiàn)市場的差異。 通過具體的競爭戰(zhàn)略實施策略，如優(yōu)化公司內部資源及能力、強化公司外部競爭多樣性等。明確具體實施內容，如人才資源建設、財務保障建設、生產運作的柔性建設、市場營銷及國際化經(jīng)營、企業(yè)文化與品牌建設、研發(fā)及技術創(chuàng)新等。充分利用各種資源要素、管理理念實現(xiàn)公司氟制冷劑業(yè)務的差異化競爭戰(zhàn)略目標。
[Abstract]:With the extensive use of information technology in commercial activities, the enhancement of enterprise product development ability, the homogeneity is becoming more and more serious, the consumer demand becomes individualized, the trend of differentiation and upgrading; the fluctuation of macroeconomic environment is becoming more and more irregular. In order to make the enterprise find a bright way to lead the development direction of the enterprise in the current fierce competition and uncertain competition market in the future, and stand out from many competitors, the strategic management and planning of the enterprise is essential. In this paper, the post-economic crisis era and the "12th Five-Year Plan" national industrial policy issued; the status quo and future vision of Juhua Co., Ltd. needs; international environmental protection conventions and the requirements of sustainable development. On the basis of three backgrounds, this paper studies the competition strategy of fluorine refrigerant business in Juhua Co., Ltd. Through the macro external environment analysis, the meso external competition environment analysis, the company's micro internal environmental elements analysis. Then through the comprehensive verification of SWOT tools and strategic clock model tools, the paper determines that the competition strategy of fluorine refrigerant business is differentiation strategy, and clarifies the product differentiation and service differentiation of its differentiated competition strategy. Market differentiation and other three specific content. Two implementation strategies are emphasized: to optimize the internal resources and capabilities of the company and to enhance the diversity of external competition. Using R & D advantages to achieve product differences; using brand advantages to achieve service differences; using R & D and financial advantages to achieve market differences. Through the implementation of specific competitive strategies, such as optimizing the company's internal resources and capabilities, strengthening the diversity of external competition and so on. Specific implementation contents such as human resource construction, financial security construction, flexible construction of production and operation, marketing and international management, corporate culture and brand building, R & D and technological innovation, etc. Make full use of all kinds of resource factors and realize the strategic goal of the differentiated competition of the company's fluorine refrigerant business.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.72;F273

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