本文選題：技術(shù)資本 + 戰(zhàn)略�。� 參考：《中國海洋大學(xué)》2013年碩士論文

【摘要】：近幾年來,隨著經(jīng)濟(jì)增速的減緩,企業(yè)所面臨的競爭形勢越來越嚴(yán)峻。作為企業(yè)增強(qiáng)競爭力的重要因素,技術(shù)也越來越得到企業(yè)的重視,在戰(zhàn)略層次上具有較為重要的地位。在當(dāng)前形勢下企業(yè)如何通過合理地制定和實(shí)施技術(shù)資本戰(zhàn)略從而促進(jìn)企業(yè)發(fā)展應(yīng)該得到廣泛關(guān)注。本文選取技術(shù)資本作用較為明顯的工程機(jī)械制造行業(yè)的龍頭企業(yè)三一重工作為研究對象,一方面證明技術(shù)資本戰(zhàn)略對企業(yè)的重要作用,另一方面對其如何更加有效地運(yùn)用技術(shù)資本提出改進(jìn)建議,有利于同行業(yè)以及其他行業(yè)的可比企業(yè)進(jìn)行借鑒和參考,通過對技術(shù)資本戰(zhàn)略的改進(jìn)和完善在當(dāng)前的激烈競爭中獲取優(yōu)勢。 本文主要采用案例分析法,選取工程機(jī)械制造行業(yè)的代表企業(yè)三一重工作為主要研究對象,對企業(yè)的技術(shù)資本投入以及其他要素資本的配置情況進(jìn)行測算,并采用比較分析法同中聯(lián)重科、徐工機(jī)械等行業(yè)內(nèi)可比企業(yè)進(jìn)行比較分析,指出三一重工的優(yōu)勢以及不足之處。同時(shí)運(yùn)用波特五力模型分析法和SOWT分析法從競爭的各個(gè)角度對企業(yè)現(xiàn)有技術(shù)資本戰(zhàn)略模式進(jìn)行剖析,指出優(yōu)缺點(diǎn)以提出改進(jìn)建議。 論文內(nèi)容主要分為五個(gè)部分。第一部分為緒論,提出論文的研究背景,主要研究問題、目的以及方法和思路。第二部分進(jìn)行技術(shù)資本相關(guān)理論以及技術(shù)資本對企業(yè)貢獻(xiàn)的研究綜述。第三部分介紹案例描述與問題,說明三一重工的企業(yè)背景、當(dāng)前面臨的形勢以及企業(yè)本身表現(xiàn)出的問題,并初步提出本文的觀點(diǎn)。第四部分是文章的主體分析部分,首先對三一重工的技術(shù)資本以及同其他要素資本的配置進(jìn)行測算分析,并與可比企業(yè)進(jìn)行比較分析,可以看出三一重工對技術(shù)資本的投入較高,但是技術(shù)人員的比例有待提高,企業(yè)的人力資本效率有待加強(qiáng)。然后運(yùn)用波特五力模型進(jìn)行行業(yè)競爭環(huán)境分析、運(yùn)用SOWT模型進(jìn)行企業(yè)內(nèi)外部綜合分析,明確企業(yè)現(xiàn)有競爭實(shí)力。之后對三一重工基于技術(shù)資本的競爭戰(zhàn)略進(jìn)行進(jìn)一步綜合分析,指出技術(shù)資本戰(zhàn)略成功的必備要素。第五部分是結(jié)論和建議。根據(jù)之前文章的分析結(jié)果對三一重工的技術(shù)資本情況進(jìn)行全面的總結(jié),明確企業(yè)現(xiàn)狀。然后提出現(xiàn)有技術(shù)資本戰(zhàn)略的改進(jìn)建議。 本文認(rèn)為,企業(yè)需要根據(jù)內(nèi)外部各項(xiàng)條件科學(xué)地進(jìn)行技術(shù)資本積累,有針對性地安排技術(shù)研發(fā)投入,在充分考慮客戶需求的基礎(chǔ)上依托全球化發(fā)展的大趨勢,積極掌握研發(fā)自主權(quán)。同時(shí)要重視技術(shù)資本戰(zhàn)略在整個(gè)企業(yè)層面的配置和實(shí)施,進(jìn)行各要素資本的合理配置以及企業(yè)管理機(jī)制和組織架構(gòu)的完善,使企業(yè)的技術(shù)資本戰(zhàn)略最大程度地發(fā)揮作用,為企業(yè)獲取競爭優(yōu)勢。
[Abstract]:In recent years, with the slowdown of economic growth, enterprises are facing more and more severe competition situation. As an important factor to enhance the competitiveness of enterprises, technology is paid more and more attention by enterprises, and plays an important role in the strategic level. Under the current situation, how to make and implement the strategy of technological capital reasonably should be paid more attention to. In this paper, Sany heavy Industry, a leading enterprise in construction machinery manufacturing industry, which has obvious effect on technical capital, is selected as the research object. On the one hand, it proves the important role of technology capital strategy to enterprises. On the other hand, suggestions on how to make more effective use of technical capital can be used for reference by comparable enterprises in the same industry and other industries. Through the improvement and improvement of technology capital strategy in the current fierce competition to gain advantages. This paper mainly adopts the case analysis method, selects Sany heavy Industry, the representative enterprise of construction machinery manufacturing industry, as the main research object, calculates the technical capital investment and other factor capital allocation of the enterprise. The comparative analysis method is used to compare the advantages and disadvantages of Sany heavy Industry with those of comparable enterprises in Zhonglian heavy Section, Xugong Machinery and other industries. At the same time, using Porter's five-force model analysis method and SOWT analysis method to analyze the existing technical capital strategic model of enterprises from various angles of competition, and point out the advantages and disadvantages in order to put forward suggestions for improvement. The paper is divided into five parts. The first part is the introduction, and puts forward the research background, the main research problems, the purpose, the method and the train of thought. The second part summarizes the theory of technology capital and the contribution of technology capital to enterprises. The third part introduces the case description and problems, explains the enterprise background of Sany heavy Industry, the current situation and the problems of the enterprise itself, and puts forward the viewpoint of this paper. The fourth part is the main part of the article, first of all, the technical capital of Sany heavy Industry and the allocation of the capital with other factors are calculated and analyzed, and compared with comparable enterprises. It can be seen that Sany heavy Industry has a high investment in technical capital, but the proportion of technical personnel needs to be improved, and the efficiency of human capital of enterprises needs to be strengthened. Then the author analyzes the competitive environment of the industry by using Porter's five-force model and the comprehensive analysis of the internal and external enterprises by using the SOWT model to make clear the existing competitive strength of the enterprises. Then the competitive strategy of Sany heavy Industry based on technology capital is further analyzed, and the essential factors for the success of technology capital strategy are pointed out. The fifth part is the conclusion and recommendation. According to the analysis results of the previous article, the technical capital of Sany heavy Industry is summarized comprehensively and the present situation of the enterprise is clarified. Then put forward the existing technical capital strategy to improve the proposal. This paper holds that enterprises need to scientifically accumulate technology capital according to internal and external conditions, arrange investment in technology research and development in a targeted manner, and rely on the general trend of globalization development on the basis of fully considering the needs of customers. Actively grasp the autonomy of R & D. At the same time, we should attach importance to the allocation and implementation of the technology capital strategy at the whole enterprise level, and carry out the rational allocation of each factor capital and the perfection of the management mechanism and organizational structure of the enterprise, so as to make the technology capital strategy of the enterprise play its role to the maximum extent. Gain competitive advantage for enterprises.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.42

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