本文選題：跨國企業(yè) + CTS公司�。� 參考：《廣西師范大學(xué)》2013年碩士論文

【摘要】：改革開放以來,中國經(jīng)濟(jì)實(shí)現(xiàn)了快速增長,國民的消費(fèi)實(shí)力不斷增強(qiáng)。汽車工業(yè)作為國民經(jīng)濟(jì)支柱產(chǎn)業(yè)之一在最近十幾年得到迅猛發(fā)展,其中跨國汽車企業(yè)起到了重要影響作用。雖然金融危機(jī)和歐債危機(jī)的相繼爆發(fā)使世界經(jīng)濟(jì)形勢的不確定性增加,但是中國經(jīng)濟(jì)發(fā)展模式由出口外向型調(diào)整為消費(fèi)拉動的內(nèi)生發(fā)展模式,汽車將進(jìn)入更多的家庭,企業(yè)也必將得到進(jìn)一步發(fā)展。在這樣的背景下,汽車企業(yè)需要在運(yùn)營中調(diào)整戰(zhàn)略。西迪斯公司(簡稱CTS公司)作為汽車電子傳感器領(lǐng)域的跨國公司,向眾多國內(nèi)汽車企業(yè)提供電子傳感器。面對日益激烈的市場環(huán)境,CTS公司如何選擇適應(yīng)公司發(fā)展的供應(yīng)鏈戰(zhàn)略具有十分重要的作用。 本文首先對跨國汽車企業(yè)的供應(yīng)鏈現(xiàn)狀進(jìn)行梳理,借鑒戰(zhàn)略理論、供應(yīng)鏈管理理論、全球化理論、本土化理論,運(yùn)用PEST分析西迪斯供應(yīng)鏈的的外部宏觀環(huán)境,利用5力模型分析了產(chǎn)業(yè)環(huán)境,通過SWOT分析西迪斯內(nèi)外部的優(yōu)勢、劣勢、風(fēng)險(xiǎn)和機(jī)會,制定出供應(yīng)鏈本土化戰(zhàn)略。在此基礎(chǔ)上,從本土化供應(yīng)商的可行性分析、組織架構(gòu)和企業(yè)文化的支持、專業(yè)的供應(yīng)鏈管理團(tuán)隊(duì)的建立、供應(yīng)鏈績效測評和持續(xù)管理等方面闡述供應(yīng)鏈本土化戰(zhàn)略的實(shí)施方法。本文最后對壓鑄件本土化案例進(jìn)行了實(shí)證研究,利用平衡計(jì)分卡方法對本土化前后定性和定量指標(biāo)進(jìn)行了對比,從客戶視角、財(cái)務(wù)視角、內(nèi)部業(yè)務(wù)視角和學(xué)習(xí)成長視角說明供應(yīng)鏈本土化戰(zhàn)略對企業(yè)價(jià)值的增加和企業(yè)競爭優(yōu)勢的建立具有重要作用。
[Abstract]:Since the reform and opening up, China's economy has achieved rapid growth, the consumption strength of the people continue to strengthen. As one of the pillar industries of national economy, automobile industry has been developing rapidly in recent years, in which multinational automobile enterprises have played an important role. Although the financial crisis and the successive outbreak of the European debt crisis have increased the uncertainty of the world economic situation, China's economic development model has been adjusted from an export-oriented to a consumption-led endogenous development model, and cars will enter more families. Enterprises will also be further developed. In this context, automobile enterprises need to adjust their strategy in operation. As a multinational company in the field of automotive electronic sensors, CTS Company provides electronic sensors to many domestic automobile companies. In the face of the increasingly fierce market environment, it is very important for CTS to choose the supply chain strategy to adapt to the development of the company. In this paper, the current situation of supply chain of multinational automobile enterprises is firstly combed, and the external macro environment of supply chain is analyzed by using PEST, referring to strategic theory, supply chain management theory, globalization theory and localization theory. The industrial environment is analyzed by using the 5-force model, and the internal and external strengths, weaknesses, risks and opportunities of Sidis are analyzed by SWOT, and the localization strategy of supply chain is worked out. On this basis, from the local supplier feasibility analysis, organizational structure and corporate culture support, the establishment of a professional supply chain management team, The implementation method of supply chain localization strategy is expounded in the aspects of supply chain performance evaluation and continuous management. At the end of this paper, a case study on the localization of die castings is carried out, and the qualitative and quantitative indexes before and after localization are compared by using the balanced Scorecard method. The perspective of internal business and learning and growth shows that the localization strategy of supply chain plays an important role in the increase of enterprise value and the establishment of competitive advantage.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F416.471

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張泳;;供應(yīng)鏈戰(zhàn)略管理現(xiàn)狀及對策研究[J];商業(yè)研究;2006年02期

2 陳元志,夏健明;供應(yīng)鏈管理戰(zhàn)略模型的建立與運(yùn)作[J];財(cái)經(jīng)研究;2004年03期

3 劉偉華;周麗珍;劉春玲;葛美瑩;;基于網(wǎng)絡(luò)層次分析方法的物流服務(wù)供應(yīng)鏈綜合績效評價(jià)[J];工業(yè)工程;2011年04期

4 孫道銀;紀(jì)雪洪;;競爭優(yōu)先權(quán)與供應(yīng)鏈戰(zhàn)略匹配關(guān)系研究[J];管理學(xué)報(bào);2012年04期

5 張泳;供應(yīng)鏈管理中的戰(zhàn)略選擇與匹配[J];科技管理研究;2005年09期

6 戴愛明;高學(xué)東;肖靈機(jī);;基于模塊化的汽車供應(yīng)鏈戰(zhàn)略伙伴評價(jià)測度模型[J];科技管理研究;2009年07期

7 聶召;周國華;;考慮不確定性的供應(yīng)鏈戰(zhàn)略績效評價(jià)體系[J];科技進(jìn)步與對策;2008年06期

8 葉廣宇,藍(lán)海林;供應(yīng)鏈分析與基本競爭戰(zhàn)略的選擇[J];南開管理評論;2002年01期

9 黃桂紅;;論企業(yè)供應(yīng)鏈戰(zhàn)略合作伙伴關(guān)系[J];中國市場;2007年19期

10 鐘勝,汪賢裕;從縱向一體化到供應(yīng)鏈戰(zhàn)略的抉擇機(jī)制分析[J];數(shù)量經(jīng)濟(jì)技術(shù)經(jīng)濟(jì)研究;2003年07期

，

本文編號：1784514