發(fā)布時(shí)間：2018-04-19 21:22

  本文選題：自主品牌汽車 + KD出口�。� 參考：《西南財(cái)經(jīng)大學(xué)》2013年碩士論文

【摘要】：入世的十年來(lái),面對(duì)更加開放的市場(chǎng),更加激烈的競(jìng)爭(zhēng),我國(guó)的自主品牌汽車制造業(yè)獲得了空前的發(fā)展。我國(guó)汽車制造產(chǎn)量每年都在以百萬(wàn)為單位不斷進(jìn)行攀升。2009年,我國(guó)的汽車產(chǎn)量更是成功趕超美國(guó)和日本,成為全球第一的汽車生產(chǎn)國(guó)和消費(fèi)國(guó)。另一方面,在深度和廣度上不斷發(fā)展的國(guó)際化是我國(guó)自主品牌汽車制造企業(yè)不斷獲得利潤(rùn)增長(zhǎng)的新動(dòng)力。從上世紀(jì)80年代起,我國(guó)自主品牌汽車制造企業(yè)就開始以出口方式進(jìn)行國(guó)際化探路,到如今,積極參與經(jīng)濟(jì)全球化的進(jìn)程,加快實(shí)施我國(guó)自主品牌汽車制造企業(yè)“走出去”的步伐已然已經(jīng)成為我國(guó)自主品牌汽車制造企業(yè)的共識(shí)。 然而,由于我國(guó)的汽車工業(yè)的發(fā)展之路起步較晚,加之處于國(guó)際分工體系的底端,并不具備資金和技術(shù)上的比較優(yōu)勢(shì)。而汽車制造企業(yè)正是屬于傳統(tǒng)的資金和技術(shù)雙密集型的產(chǎn)業(yè)。因此,我國(guó)自主品牌汽車制造業(yè)的這種“先天不足”的缺陷決定了其從事國(guó)際化經(jīng)營(yíng)的活動(dòng)的道路必定有其獨(dú)特之處,難以沿襲西方企業(yè)的國(guó)際化發(fā)展之路。 在當(dāng)前形勢(shì)下的復(fù)雜激烈的國(guó)際市場(chǎng)環(huán)境、不斷調(diào)高的整車稅率以及各種經(jīng)濟(jì)的和制度的貿(mào)易壁壘決定了早期的單純的出口方式已經(jīng)不再適應(yīng)后WTO時(shí)代我國(guó)自主品牌汽車的國(guó)際化道路了。于是一種介于純貿(mào)易出口和對(duì)外直接投資之間的過(guò)渡形式,汽車KD出口模式應(yīng)運(yùn)而生。這種模式兼具了出口和對(duì)外直接投資的特點(diǎn),將二者進(jìn)行很好的結(jié)合,即可以實(shí)現(xiàn)我國(guó)自主品牌汽車制造企業(yè)在國(guó)際上穩(wěn)健發(fā)展的宗旨,又可以很好的降低其海外經(jīng)營(yíng)的風(fēng)險(xiǎn)。這是我國(guó)自主品牌汽車制造企業(yè)在當(dāng)前國(guó)際形勢(shì)下的必然選擇。 本文一共分為五個(gè)部分。第一部分是緒論,主要介紹了本文的研究背景、研究對(duì)象、研究意義、方法及本文的創(chuàng)新點(diǎn)和不足之處。第二部分是相關(guān)理論和文獻(xiàn)綜述,我們首先回顧了關(guān)于國(guó)際化經(jīng)營(yíng)的相關(guān)經(jīng)典理論,然后再對(duì)當(dāng)前制造業(yè)以及汽車制造業(yè)的相關(guān)研究的文獻(xiàn)進(jìn)行了綜合評(píng)述。文章的第三部分主要論證了我國(guó)自主品牌汽車KD出口的必要性和可行性。第四部分是對(duì)汽車KD出口的關(guān)鍵影響因素進(jìn)行實(shí)證分析并得出結(jié)論。文章的第五部分,主要是根據(jù)文章前面幾個(gè)部分的分析結(jié)果,對(duì)我國(guó)自主品牌汽車的國(guó)際化發(fā)展提出相應(yīng)的建議。 本文的主要目的旨在以我國(guó)汽車KD出口具有代表性的十個(gè)國(guó)家的相關(guān)數(shù)據(jù)進(jìn)行實(shí)證分析,建立多元線性回歸,從國(guó)家層面上進(jìn)行解釋,東道國(guó)的何種因素是我國(guó)自主品牌汽車在當(dāng)前形勢(shì)下KD出口的關(guān)鍵影響因素。從而為更多的自主品牌汽車從出口貿(mào)易到KD出口貿(mào)易的戰(zhàn)略轉(zhuǎn)型階段提供有意義的參考,為我國(guó)民族自主品牌汽車平穩(wěn)順利的“走過(guò)”當(dāng)前這一過(guò)渡時(shí)期、形成獨(dú)特的國(guó)際競(jìng)爭(zhēng)優(yōu)勢(shì)和樹立自己的國(guó)際品牌提出可行的建議,即具有實(shí)踐意義,又具有經(jīng)濟(jì)價(jià)值。
[Abstract]:In the past ten years, facing more open market and more fierce competition, China's independent brand automobile manufacturing industry has achieved unprecedented development. In 2009, China's automobile production surpassed that of the United States and Japan and became the world's largest automobile producer and consumer. On the other hand, the continuous development of internationalization in depth and breadth is the new driving force for the auto manufacturing enterprises to gain profit growth. Since the 1980s, China's independent brand automobile manufacturing enterprises have begun to explore the way of internationalization by way of export. Now, they actively participate in the process of economic globalization. To speed up the implementation of the independent brand automobile manufacturing enterprises "going out" has become the consensus of the independent brand automobile manufacturing enterprises in our country. However, due to the late start of the development of China's automobile industry, coupled with the international division of labor system at the bottom, there is no comparative advantage in capital and technology. The automobile manufacturing enterprises belong to the traditional capital and technology-intensive industries. Therefore, the defect of our country's independent brand automobile manufacturing industry determines that the way of its international operation must have its own unique features, and it is difficult to follow the way of western enterprises' internationalization development. In the current situation, the complex and intense international market environment, Increasing the whole vehicle tax rate and various economic and institutional trade barriers determine that the early simple export mode has no longer adapted to the internationalization of China's independent brand cars in the post- era. So a transition form between pure trade export and foreign direct investment, automobile KD export mode came into being. This model has the characteristics of both export and foreign direct investment. Combining the two models well, it can realize the purpose of the steady development of our independent brand automobile manufacturing enterprises in the world, and can also reduce the risk of overseas operation. This is our own brand automobile manufacturing enterprises in the current international situation under the inevitable choice. This paper is divided into five parts. The first part is the introduction, mainly introduces the research background, the research object, the research significance, the method and the innovation and the deficiency of this paper. The second part is the related theory and literature review, we first review the relevant classical theory of international management, and then the current manufacturing industry and automotive manufacturing related to the literature review. The third part of the article mainly demonstrates the necessity and feasibility of the export of our own brand car KD. The fourth part is the empirical analysis of the key factors affecting the export of KD and draw a conclusion. The fifth part of the article, mainly according to the analysis results of the first several parts of the article, to our own brand car internationalization development put forward the corresponding suggestions. The main purpose of this paper is to make empirical analysis on the relevant data of ten representative countries in China's automobile KD export, to establish multiple linear regression, and to explain it from the national level. What kind of factors in the host country is the key factor of KD export in the current situation. Thus, it provides a meaningful reference for more independent brand cars in the strategic transition period from export trade to KD export trade, and provides a smooth and smooth transition period for our national independent brand cars. It is of practical significance and economic value to form unique international competitive advantage and set up its own international brand.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F752.62;F426.471

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