本文選題：發(fā)展戰(zhàn)略 + SWOT分析��； 參考：《蘭州理工大學》2013年碩士論文

【摘要】：SDWM股份有限公司(以下簡稱SDWM)成立于1988年,是國內(nèi)一家大型啤酒生產(chǎn)企業(yè),隨著中國啤酒行業(yè)的快速發(fā)展走過了二十四年的經(jīng)營歷程。SDWM通過實施積極的發(fā)展戰(zhàn)略,從年產(chǎn)一萬噸的小啤酒生產(chǎn)廠發(fā)展現(xiàn)在年生產(chǎn)能力四十萬噸的大型企業(yè)。在激烈的市場競爭環(huán)境下,SDWM不斷地將自身的資源與優(yōu)勢轉(zhuǎn)化為企業(yè)核心競爭力,贏得了市場競爭。并在產(chǎn)品開發(fā)、生產(chǎn)和服務(wù)的過程中,抓住市場機遇,面對風險挑戰(zhàn),努力實現(xiàn)企業(yè)的持續(xù)發(fā)展。 本文以SDWM股份有限公司為發(fā)展戰(zhàn)略的案例分析對象,通過對SDWM的24年發(fā)展脈絡(luò)進行梳理、總結(jié),借助競爭戰(zhàn)略的相關(guān)理論工具,研究論證SDWM今后的發(fā)展戰(zhàn)略和相關(guān)措施,以期待對SDWM形成有針對性的戰(zhàn)略理論指導作用。 按照理論分析與實際分析相結(jié)合的原則,運用資源競爭優(yōu)勢和能力競爭優(yōu)勢的戰(zhàn)略管理理論、SWOT等理論研究工具,根據(jù)收集和掌握SDWM的經(jīng)營數(shù)據(jù)、基本情況等論據(jù),對SDWM目前的外部環(huán)境(包括經(jīng)濟、人口、行業(yè)政策、行業(yè)發(fā)展等環(huán)境)、內(nèi)部因素(包括企業(yè)資源、能力等)進行了系統(tǒng)研究,論證得出SDWM的核心競爭優(yōu)勢是基于產(chǎn)品和市場開發(fā),發(fā)展規(guī)模經(jīng)濟的模式,來打造市場競爭能力。運用對SDWM的swot分析的數(shù)據(jù)和結(jié)果,論證了企業(yè)在行業(yè)中的機會和挑戰(zhàn),以及在市場競爭中的優(yōu)勢與劣勢,并依據(jù)企業(yè)的綜合實力,找到SDWM目前的發(fā)展定位,提出了構(gòu)建核心競爭力,總成本領(lǐng)先,推行先進的食品安全管理體系,加強市場渠道戰(zhàn)略聯(lián)盟的發(fā)展戰(zhàn)略與相關(guān)實施措施。使SDWM的競爭優(yōu)勢繼續(xù)得到保持和加強,從而解決在競爭中存在的主要問題,謀求實現(xiàn)企業(yè)的可持續(xù)發(fā)展。
[Abstract]:SDWM Co., Ltd. (hereinafter referred to as SDWM) was founded in 1988. It is a large beer production enterprise in China. With the rapid development of beer industry in China, it has gone through 24 years of business history.From the production of 10, 000 tons of small beer production plant to develop the current annual production capacity of 400, 000 tons of large enterprises.In the fierce market competition environment, SDWM constantly transforms its resources and advantages into the core competitiveness of enterprises and wins the market competition.And in the process of product development, production and service, seize the market opportunities, face the risks and challenges, and strive to achieve sustainable development of enterprises.In this paper, SDWM Co., Ltd. is taken as the case analysis object of development strategy, through combing the 24 years development of SDWM, summing up, with the help of the relevant theoretical tools of competitive strategy, this paper studies and demonstrates the development strategy and relevant measures of SDWM in the future.In order to look forward to the formation of SDWM targeted strategic theory guidance.According to the principle of combining theoretical analysis with practical analysis, using the strategic management theory of resource competitive advantage and capability competitive advantage and other theoretical research tools, according to the evidence of collecting and mastering the SDWM management data, basic situation, etc.The external environment of SDWM (including economy, population, industry policy, industry development and so on) and internal factors (including enterprise resources, capability, etc.) are systematically studied.It is concluded that the core competitive advantage of SDWM is based on product and market development and the mode of developing economies of scale to build market competitiveness.Based on the data and results of swot analysis of SDWM, this paper demonstrates the opportunities and challenges of enterprises in the industry, as well as the advantages and disadvantages in market competition. According to the comprehensive strength of the enterprises, it finds out the current development orientation of SDWM.The paper puts forward the development strategy and relevant implementing measures of constructing core competence leading total cost carrying out advanced food safety management system and strengthening market channel strategic alliance.So that the competitive advantage of SDWM can be maintained and strengthened, so as to solve the main problems existing in the competition and to realize the sustainable development of enterprises.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.82;F272

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