本文選題：海螺水泥 + 核心能力��； 參考：《電子科技大學(xué)》2013年碩士論文

【摘要】：安徽海螺水泥股份有限公司(簡稱“海螺水泥”)是我國最大的水泥生產(chǎn)商和供應(yīng)商，“海螺”牌水泥已成為中國水泥業(yè)的第一品牌，其生產(chǎn)能力在亞洲第一位，世界第三位。海螺水泥作為我國水泥業(yè)先進(jìn)生產(chǎn)力的代表，具有綜合競爭優(yōu)勢，研究它的核心能力及優(yōu)勢，全面了解我國水泥業(yè)的宏觀環(huán)境及發(fā)展特點(diǎn)，通過研究水泥產(chǎn)業(yè)一體化戰(zhàn)略對水泥企業(yè)發(fā)展的重要意義，可以更好地把握企業(yè)的發(fā)展戰(zhàn)略。 本文首先介紹了論文的一些研究背景、研究對象、研究的目的和意義、研究問題、研究的資料收集方法與過程、研究框架等。接著對一體化戰(zhàn)略理論進(jìn)行了論述和評論。本論文以海螺水泥為研究對象，是基于海螺水泥在水泥行業(yè)中有著舉足輕重的影響力，是水泥行業(yè)的典型代表。本論文在對海螺水泥的一體化戰(zhàn)略研究中，比較全面地分析了公司的一些基本狀況，系統(tǒng)地研究了公司的內(nèi)部環(huán)境、外部環(huán)境及其發(fā)展趨勢，對公司總的發(fā)展戰(zhàn)略也作了總體描繪，本文著重運(yùn)用了(公司戰(zhàn)略選擇模型)SW0T分析模型這一戰(zhàn)略選擇工具，對公司所面臨的機(jī)會、威脅、強(qiáng)勢、弱勢等各種組合情況進(jìn)行綜合概括、比較，然后再運(yùn)用一體化理論對公司發(fā)展戰(zhàn)略的選擇進(jìn)行了分析，經(jīng)研究w\0確了公司的戰(zhàn)略選擇：主要是實施一體化戰(zhàn)略。本文提出了采用一體化戰(zhàn)略的一些主要戰(zhàn)略思考，即石灰石礦山資源和沿江中轉(zhuǎn)碼頭資源對海螺水泥的一體化戰(zhàn)略意義和可持續(xù)發(fā)展的重大作用。最后深入研究了實施一體化戰(zhàn)略的主要內(nèi)容、建設(shè)方針、實施方法、時機(jī)選擇和保障措施等。論文結(jié)論是，海螺水泥要做大做強(qiáng)，一體化戰(zhàn)略是必然的選擇。海螺水泥必須要加強(qiáng)實施一體化戰(zhàn)略，，整合石灰石資源和水泥碼頭資源這兩種戰(zhàn)略資源，充分發(fā)揮整體資源優(yōu)勢。通過占領(lǐng)水泥產(chǎn)業(yè)鏈的這兩個關(guān)鍵資源環(huán)節(jié)，提升企業(yè)的綜合比較優(yōu)勢，最終增強(qiáng)企業(yè)的核心競爭力。
[Abstract]:Anhui conch cement co., Ltd is the largest cement producer and supplier in china. Conch cement has become the first brand of china cement industry, and its production capacity is the first in Asia and the third in the worldAs the representative of advanced productive forces of cement industry in China, conch cement has comprehensive competitive advantage, studies its core competence and advantages, and comprehensively understands the macro environment and development characteristics of cement industry in China.By studying the importance of the integration strategy of cement industry to the development of cement enterprises, we can better grasp the development strategy of enterprises.This paper first introduces some research background, research object, purpose and significance, research problems, data collection methods and processes, research framework and so on.Then it discusses and comments on the theory of integration strategy.In this paper, conch cement as the research object, is based on conch cement in the cement industry has a pivotal influence, is a typical representative of the cement industry.In this paper, in the research of conch cement integration strategy, some basic conditions of the company are analyzed, and the internal environment, external environment and development trend of the company are systematically studied.It also gives a general description of the overall development strategy of the company. This paper focuses on the use of the strategic choice tool (company strategic choice model / SW0T analysis model) to the opportunities, threats, and strengths faced by the company.This paper makes a comprehensive summary and comparison of various combinations such as weakness, and then analyzes the choice of the company's development strategy by using the integration theory, and confirms the strategic choice of the company by studying w: mainly implementing the integration strategy.This paper puts forward some main strategic considerations of adopting integration strategy, that is, limestone mine resources and transfer wharf resources along the river play an important role in the integrated strategic significance and sustainable development of conch cement.Finally, the main contents, construction policy, implementation methods, timing and safeguard measures of implementing integration strategy are deeply studied.The conclusion is that the integration strategy is an inevitable choice to make conch cement bigger and stronger.Conch cement must strengthen the implementation of integration strategy, integrate limestone resources and cement wharf resources, and give full play to the advantages of the overall resources.By occupying the two key resources in the cement industry chain, the comprehensive comparative advantage of the enterprise is promoted, and the core competitiveness of the enterprise is finally strengthened.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.721

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 ;2012年中國水泥行業(yè)回顧及2013年展望[J];中國水泥;2013年03期

本文編號：1738191