本文選題：鹽津鋪子食品有限公司　切入點：PEST分析　出處：《湖南大學》2013年碩士論文

【摘要】：鹽津鋪子食品有限公司是湖南一家專業(yè)從事休閑食品科研、生產(chǎn)、加工、銷售于一體的大型現(xiàn)代化綜合型企業(yè)。隨著休閑食品產(chǎn)業(yè)競爭加劇，如何制定休閑食品發(fā)展戰(zhàn)略，使得企業(yè)從容面對激烈的市場競爭，成為公司必須解決的重大問題。 本文通過應用戰(zhàn)略管理、人力資源、經(jīng)濟學等理論，運用波特五力競爭模型、SWOT分析等戰(zhàn)略管理工具，系統(tǒng)地分析了公司產(chǎn)品面臨的外部環(huán)境和企業(yè)自身擁有的資源，在總結(jié)企業(yè)面臨的外部機遇與威脅的基礎上，仔細分析鹽津鋪子食品有限公司產(chǎn)保持并提高鹽津鋪子食品有限公司在休閑食品產(chǎn)業(yè)的地位。產(chǎn)品發(fā)展戰(zhàn)略的制定和實施是一項系統(tǒng)的工程，涉及到企業(yè)管理的多方面內(nèi)容。如果一個方面沒有安排好，可能導致整個發(fā)展戰(zhàn)略的失敗，因此要從多個方面提出發(fā)展戰(zhàn)略實施的保障措施。在技術保障方面，企業(yè)的技術需要從技術引進、技術創(chuàng)新、合作開發(fā)三個方面進行提升；在人力資源保障方面，要積極引進人才，豐富的人力資源基礎是企業(yè)發(fā)展不可或缺的因素，對招聘的員工根據(jù)企業(yè)發(fā)展的需求進行培訓，合理使用人力資源，對員工進行正確的職業(yè)生涯規(guī)劃；此外，，發(fā)展戰(zhàn)略的實施還需要其他保障措施，如從企業(yè)融資、信息發(fā)展和品牌發(fā)展和強化方面提供支持。 本文研究具有一定理論價值和實踐意義，能作為國內(nèi)其他食品企業(yè)的經(jīng)驗借鑒，部分經(jīng)驗和發(fā)展思路可供參考。
[Abstract]:Yanjin Shop Food Co., Ltd. is a large-scale modern comprehensive enterprise specialized in scientific research, production, processing and marketing of snack food in Hunan Province. With the intensification of competition in the snack food industry, how to formulate the development strategy of snack food, Make the enterprise face fierce market competition calmly, become the important problem that the company must solve. By applying the theories of strategic management, human resources and economics, and using the strategic management tools such as Porter's five-force competitive model and SWOT analysis, this paper systematically analyzes the external environment faced by the company's products and the resources owned by the enterprises themselves. On the basis of summing up the external opportunities and threats faced by enterprises, It is a systematic project to analyze carefully the production of Yanchin Shop Food Co., Ltd., to maintain and improve the position of Yanchin Shop Food Co., Ltd in the snack food industry. The formulation and implementation of the product development strategy is a systematic project. If one aspect is not arranged well, it may lead to the failure of the whole development strategy. Therefore, it is necessary to put forward the safeguard measures for the implementation of the development strategy from many aspects. Enterprises need to upgrade their technology from the three aspects of technology introduction, technological innovation and cooperative development. In terms of human resources security, it is necessary to actively introduce talents, and a rich human resource base is an indispensable factor for the development of enterprises. Training the recruited staff according to the needs of the enterprise development, using human resources rationally and making correct career planning for the employees; in addition, the implementation of the development strategy also requires other safeguards, such as financing from the enterprise. Support information development and brand development and enhancement. This study has some theoretical value and practical significance, and can be used as a reference for other food enterprises in China, and some experiences and development ideas can be used for reference.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.82;F272

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