本文選題：高級定制　切入點(diǎn)：新富人群　出處：《蘇州大學(xué)》2013年碩士論文

【摘要】：近年來，中國經(jīng)濟(jì)的快速發(fā)展全球有目共睹。隨著物質(zhì)生活水平的顯著提高，國際文化的相互交融，中國國民的消費(fèi)觀念逐漸與國際接軌，導(dǎo)致奢侈品在中國的需求出現(xiàn)了井噴式增長的現(xiàn)象，使得中國已成為繼日本、美國之后全球奢侈品消費(fèi)的第三大市場。相反，在經(jīng)濟(jì)持續(xù)低迷的西方國家，一直在國際上占主導(dǎo)地位的西方奢侈品市場卻正在日益萎縮，作為奢侈品中的精品——高級定制服飾被推向生死存亡的境地。然而，中國日益壯大的新富人群不僅具備購買高級定制產(chǎn)品的經(jīng)濟(jì)實力，還渴望追求一種個性化、高品質(zhì)的生活方式，這為高級定制在中國的發(fā)展提供了沃土，給暗淡無光的西方高級定制帶來一線生機(jī)，也為中國本土高級定制的發(fā)展提供了“天時地利人和”的發(fā)展環(huán)境。但由于過快的市場擴(kuò)張，導(dǎo)致中國高級定制市場的發(fā)展出現(xiàn)了“不適應(yīng)”的現(xiàn)象，暴露出許多“中國式”問題。 本文將以“中國式”問題為切入點(diǎn)，從中國的經(jīng)濟(jì)、社會、政治、文化等方面剖析中國高級定制市場現(xiàn)狀，客觀看待中國高級定制市場發(fā)展的優(yōu)勢，深入分析導(dǎo)致“中國式”問題出現(xiàn)的主要原因；此外，本文還從服裝設(shè)計的角度來分析中國本土高級定制產(chǎn)品中存在的設(shè)計問題，對如何利用中國豐富的文化底蘊(yùn)、優(yōu)秀的傳統(tǒng)工藝來提升本土高級定制產(chǎn)品的文化內(nèi)涵與設(shè)計品質(zhì)，提供了切實可行的意見和建議。最后，根據(jù)中國國情，，結(jié)合國際知名高級定制品牌的成功經(jīng)驗以及國外相對完善的高級定制管理體系，對中國本土高級定制品牌的個性化發(fā)展進(jìn)行深入探討，意在為引導(dǎo)中國本土高級定制品牌的健康發(fā)展，提高品牌的國際競爭力，日后中國建立屬于自己的國際服裝品牌，并最終在國際服裝界中獲得時尚話語權(quán)而盡一份力。
[Abstract]:In recent years, the rapid development of China's economy is obvious to all around the world. With the remarkable improvement of material living standards and the intermingling of international culture, the consumption concept of Chinese people is gradually in line with international standards. The surge in demand for luxury goods in China has made China the third largest market for luxury goods consumption in the world after Japan and the United States. However, the western luxury goods market, which has been dominating in the world, is shrinking day by day. As one of the luxury goods, the luxury custom-made clothing has been pushed to life and death. However, China's growing new rich people not only have the economic strength to buy customized products, but also desire to pursue a personalized, high-quality lifestyle, which provides fertile ground for the development of HPC in China. It also provides a favorable environment for the development of China's local premium customization. However, due to the rapid expansion of the market, As a result, the development of China's premium customization market has appeared the phenomenon of "unfit", exposing many "Chinese style" problems. This article will take the "Chinese style" as the breakthrough point, from the Chinese economy, the society, the politics, the culture and so on aspect analysis China high order custom market present situation, the objective view China high quality custom market development superiority, In addition, from the perspective of clothing design, this paper also analyzes the design problems existing in the local high order products in China, and discusses how to make use of the rich cultural background of China. Excellent traditional technology to improve the cultural connotation and design quality of local customized products provides practical advice and suggestions. Finally, according to the national conditions of China, Combining with the successful experience of international famous couture brands and the relatively perfect management system of advanced customization in foreign countries, the individualized development of Chinese local haute custom-made brands is discussed in depth. The purpose of this paper is to guide the healthy development of Chinese local couture brands, to improve the international competitiveness of the brands, to establish their own international clothing brands in the future, and finally to make a contribution to the fashion discourse in the world of international clothing.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TS941.2;F426.86

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本文編號：1680758