本文選題：CE公司　切入點(diǎn)：工業(yè)特種電機(jī)業(yè)務(wù)　出處：《成都理工大學(xué)》2013年碩士論文

【摘要】：CE公司是國內(nèi)一家具有50多年歷史的電機(jī)、變壓器制造商,在軌道交通運(yùn)輸裝備制造業(yè)享有盛名�！笆晃濉睍r期,根據(jù)核心業(yè)務(wù)延伸的發(fā)展思路該公司完成了“軌道交通牽引產(chǎn)品、風(fēng)力發(fā)電電機(jī)、工業(yè)特種電機(jī)”3大產(chǎn)業(yè)發(fā)展戰(zhàn)略布局。由于對工業(yè)特種電機(jī)產(chǎn)業(yè)內(nèi)外部環(huán)境分析不透徹,戰(zhàn)略的選擇和制定不夠科學(xué),戰(zhàn)略實(shí)施的保障措施與戰(zhàn)略要求不匹配等各方面的原因,該產(chǎn)業(yè)經(jīng)過多年的發(fā)展目前一直在1億元規(guī)模徘徊不前。隨著宏觀經(jīng)濟(jì)的復(fù)蘇,工業(yè)特種電機(jī)將迎來重要發(fā)展機(jī)遇,因此CE公司制定合理的發(fā)展戰(zhàn)略及實(shí)施措施是非常重要的。本文使用戰(zhàn)略管理的理論對CE公司現(xiàn)有工業(yè)特種電機(jī)產(chǎn)業(yè)進(jìn)行環(huán)境分析,通過分析認(rèn)為工業(yè)特種電機(jī)產(chǎn)業(yè)發(fā)展空間很大,接著構(gòu)建CE公司工業(yè)特種電機(jī)發(fā)展戰(zhàn)略,通過競爭戰(zhàn)略分析,CE公司應(yīng)采用差異化戰(zhàn)略來發(fā)展工業(yè)特種電機(jī)產(chǎn)業(yè)。最后,結(jié)合CE公司的實(shí)際情況重點(diǎn)從8個方面提出了具體的保障措施,即建立與戰(zhàn)略匹配的組織結(jié)構(gòu)、建立年度目標(biāo)分解計劃體系、以平衡計分卡理論為基礎(chǔ)建立績效體系、加強(qiáng)人力資源投入與管理、做好產(chǎn)品與服務(wù)的市場營銷、建立以提高企業(yè)價值為導(dǎo)向的財務(wù)管理體系、加強(qiáng)技術(shù)創(chuàng)新打造核心能力、及時進(jìn)行戰(zhàn)略實(shí)施評價等。戰(zhàn)略管理在本質(zhì)上是一個復(fù)雜的過程,在本文形成的過程中進(jìn)行了很多調(diào)研,在戰(zhàn)略的制定過程中也統(tǒng)一了大家的認(rèn)識,相信本文所提出的產(chǎn)業(yè)發(fā)展戰(zhàn)略是符合公司實(shí)際情況的,其戰(zhàn)略保障措施也是具有可操作性的。但企業(yè)外部環(huán)境變化速度加快,我們還應(yīng)用動態(tài)視角審視戰(zhàn)略和戰(zhàn)略管理過程,重視對企業(yè)在連續(xù)的、動態(tài)的內(nèi)外環(huán)境下進(jìn)行系統(tǒng)分析,使自己與快速變化的環(huán)境保持一致。
[Abstract]:Ce Company is a manufacturer of electric motors and transformers with a history of more than 50 years in China, and enjoys a great reputation in the equipment manufacturing industry of rail transit. According to the development idea of the core business extension, the company has completed the strategic layout of the three major industries, namely, rail transit traction products, wind power generation motors and industrial special motors. Due to the lack of thorough analysis of the internal and external environment of the industrial special electrical machinery industry, The choice and formulation of the strategy is not scientific enough, the safeguard measures of the implementation of the strategy do not match the strategic requirements, and so on. After years of development, the industry has been hanging back and forth in the scale of 100 million yuan. With the recovery of the macro economy, Therefore, it is very important for CE Company to formulate a reasonable development strategy and implement measures. This paper uses the theory of strategic management to analyze the environment of the current industrial special motor industry of CE Company. Through the analysis, the author thinks that the industrial special motor industry has great development space, then constructs the CE company's industrial special electric machinery development strategy, through the competition strategy analysis, the CE company should adopt the differentiation strategy to develop the industrial special electric machinery industry. Finally, Combined with the actual situation of CE Company, the paper puts forward the concrete safeguard measures from eight aspects, that is, to establish the organization structure matching with the strategy, to establish the annual goal decomposition plan system, and to establish the performance system based on the balanced Scorecard theory. We should strengthen the investment and management of human resources, do well the marketing of products and services, establish a financial management system oriented to improve the value of enterprises, strengthen technological innovation and build up core competence. Strategic management is essentially a complex process. In the process of forming this paper, a lot of research has been carried out, and in the process of making the strategy, we have also unified our understanding. It is believed that the industrial development strategy proposed in this paper is in line with the actual situation of the company, and its strategic safeguard measures are also operable. However, the speed of the change of the external environment of the enterprise is quickened, and we also apply the dynamic perspective to examine the strategic and strategic management process. Emphasis is placed on systematic analysis of enterprises in a continuous, dynamic internal and external environment so that they are consistent with the rapidly changing environment.
【學(xué)位授予單位】：成都理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F416.6

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本文編號：1664942