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  本文選題：F電子公司　切入點：銷售部　出處：《大連理工大學》2013年碩士論文　論文類型：學位論文

【摘要】：行政組織中人和人之間、人和組織之間、組織和組織之間通過卓越有效的交流和溝通,從而實現(xiàn)高效能的管理活動�；旧峡梢哉f,管理活動就是連續(xù)的溝通過程。通過溝通,才能進行管理活動,才能達到目標管理。隨著企業(yè)重視組織中有效的溝通,能使成員更全面地了解和掌握有關管理目標的各種信息,加強了解,協(xié)調(diào)配合,建立大局觀,接受統(tǒng)一指揮,清晰明了總體目標、部門目標和各自的任務與職責,在目標確認、建立和實現(xiàn)的進程中,始終保持著責任感和認同感,從而形成組織合力,加強合作,加快目標的實現(xiàn)進程。管理溝通對于企業(yè)的重要性不言而喻。本論文就是基于這種情況,把F電子公司銷售部內(nèi)存在的溝通問題作為研究目標,是從實踐上為推動行業(yè)內(nèi)相關、類似企業(yè)的管理溝通的發(fā)展提供參考。 F電子公司是一家跨國公司,主營業(yè)務是醫(yī)療保健大型儀器類產(chǎn)品。在該公司的銷售部內(nèi),由于管理模式簡單,溝通方式單一,溝通的時效性和實效性都很差,加上文化的巨大差異,日積月累就體現(xiàn)出溝通的不順暢、無效率和無效果等問題,主要表現(xiàn)在有用信息來源少、溝通更新傳遞速度慢、信息失真、橫向溝通障礙等,這些問題的存在導致企業(yè)員工消極溝通,缺乏互動,會議變成一言堂,管理層獲得一線員工反饋的渠道狹窄,外籍員工與本地員工文化差異巨大,除了業(yè)務的聯(lián)系外很難有深入的交流,溝通不暢,嚴重影響了企業(yè)的運營效率,降低了企業(yè)的競爭力。 本論文針對F電子公司銷售部溝通管理的現(xiàn)狀,對存在的問題進行了詳盡的剖析,制定一個符合市場需求的管理溝通模式。首先,本文對F電子公司所面臨的市場狀況、政策環(huán)境等因素進行分析,然后又對公司銷售部存在溝通的問題進行總結和闡述,最后對現(xiàn)狀進行分析,指出問題。在此基礎上,提出行之有效的管理溝通模式。通過對F電子公司銷售部的管理溝通模式的探討,幫助公司理順溝通,增加在市場中的競爭力,同時推動類似或相關企業(yè)對管理溝通模式創(chuàng)新的思考。
[Abstract]:In administrative organizations, between people, between people and organizations, between organizations and organizations through excellent and effective communication and communication, thus achieving highly effective management activities. Basically, management activities are a continuous process of communication. As enterprises attach importance to effective communication in the organization, they can enable members to fully understand and master all kinds of information about management objectives, strengthen understanding, coordinate and cooperate, and establish overall vision, Under unified command, with a clear understanding of the overall objectives, departmental objectives and respective tasks and responsibilities, maintaining a sense of responsibility and a sense of identity in the process of recognizing, establishing and achieving the objectives, thus forming organizational synergies and strengthening cooperation, The importance of management communication to enterprises is self-evident. Based on this situation, this paper takes the communication problems in sales department of F Electronics Company as the research goal, is to promote the industry related in practice. Similar enterprise management communication development provides the reference. F Electronics Company is a multinational company, the main business is medical care equipment products. In the sales department of the company, because of the simple management model, the communication mode is single, the communication time and effectiveness are very poor. Coupled with the huge cultural differences, the accumulated amount of time has shown some problems such as poor communication, inefficiency and ineffectiveness. These problems are mainly reflected in the lack of useful information sources, the slow speed at which communication is updated and transmitted, the distortion of information, and the obstacles to horizontal communication, etc. These problems lead to negative communication, lack of interaction, arbitrary meetings, narrow channels for managers to get feedback from front-line staff, and huge cultural differences between foreign and local employees. In addition to business contact, it is very difficult to communicate deeply, communication is not smooth, which seriously affects the operation efficiency of enterprises and reduces the competitiveness of enterprises. According to the current situation of communication management in sales department of F Electronics Company, this paper makes a detailed analysis of the existing problems, and formulates a management communication mode that conforms to the market demand. Firstly, this paper analyzes the market situation faced by F Electronics Company. The policy environment and other factors are analyzed, and then the problems of communication in the sales department are summarized and elaborated. Finally, the current situation is analyzed, and the problems are pointed out. On this basis, Put forward the effective management communication mode. Through the discussion of the management communication mode of F electronic company's sales department, help the company to straighten out the communication, increase the competitiveness in the market, At the same time to promote similar or related enterprises to the management of communication mode innovation thinking.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.92;F426.63

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本文編號：1562362