本文關(guān)鍵詞： XB公司 企業(yè)戰(zhàn)略 差異化戰(zhàn)略　出處：《昆明理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：建筑業(yè)是國(guó)民經(jīng)濟(jì)支柱性產(chǎn)業(yè),在西部大開(kāi)發(fā)背景下的西北建筑市場(chǎng),具有政策導(dǎo)向好,經(jīng)濟(jì)增速高,基礎(chǔ)建設(shè)加快等有利環(huán)境,隨著社會(huì)經(jīng)濟(jì)改革向縱深推進(jìn),西北地區(qū)工業(yè)化、城鎮(zhèn)化進(jìn)程明顯加快,將進(jìn)一步激發(fā)西部地區(qū)社會(huì)活力和發(fā)展動(dòng)力。 研究xB公司競(jìng)爭(zhēng)戰(zhàn)略的目的是為企業(yè)尋找發(fā)展方向和獲得競(jìng)爭(zhēng)優(yōu)勢(shì)。2011年5月,中建八局實(shí)施區(qū)域化戰(zhàn)略,整合西北區(qū)域原中建八局一公司西北公司、二公司西北公司、三公司西北公司、青島公司西安經(jīng)理部,組建了XB公司。公司組建前,四個(gè)公司面臨同質(zhì)競(jìng)爭(zhēng)、資源分散、難以形成品牌、規(guī)模優(yōu)勢(shì)等種種弊端,在中建八局戰(zhàn)略下很難有效開(kāi)拓經(jīng)營(yíng)西北區(qū)域,為此中建八局組建了xB公司。新公司成立后,急需明確戰(zhàn)略發(fā)展思路,確立科學(xué)的競(jìng)爭(zhēng)戰(zhàn)略,制定合理的戰(zhàn)略目標(biāo)和戰(zhàn)略方案,基于這種考慮,作為XB企業(yè)的經(jīng)營(yíng)者,確立了這一研究課題。 本文以企業(yè)競(jìng)爭(zhēng)戰(zhàn)略為主要研究?jī)?nèi)容,闡述了戰(zhàn)略管理理論,做了戰(zhàn)略制定的鋪墊,為戰(zhàn)略制定提供了理論依據(jù),同時(shí)運(yùn)用PEST法、波特五力模型、SWOT分析等方法,對(duì)XB公司所面臨政治、經(jīng)濟(jì)、社會(huì)、技術(shù)宏觀環(huán)境進(jìn)行了分析,并對(duì)建筑行業(yè)環(huán)境進(jìn)行了分析,著重對(duì)西北建筑市場(chǎng)進(jìn)行了重點(diǎn)有針對(duì)性的分析,確定了公司面臨的外部機(jī)會(huì)、威脅以及企業(yè)內(nèi)部的優(yōu)勢(shì)、劣勢(shì),從戰(zhàn)略高度明確公司長(zhǎng)期發(fā)展思路,分兩階段明確了“3+5”戰(zhàn)略目標(biāo)。本文采用理論分析與實(shí)證研究相結(jié)合的方法,對(duì)XB公司競(jìng)爭(zhēng)戰(zhàn)略內(nèi)外部環(huán)境進(jìn)行了具體的分析和闡述。在上述分析的基礎(chǔ)上,構(gòu)建了SWOT模型,對(duì)XB公司競(jìng)爭(zhēng)戰(zhàn)略進(jìn)行了分析和選擇,確定了差異化的競(jìng)爭(zhēng)戰(zhàn)略,并明確了戰(zhàn)略定位、確立了戰(zhàn)略發(fā)展目標(biāo),并制定了戰(zhàn)略實(shí)施措施,為xB公司設(shè)計(jì)出了一套科學(xué)的并具有可操作性的一套戰(zhàn)略方案。 本文希望通過(guò)對(duì)XB公司的競(jìng)爭(zhēng)戰(zhàn)略研究,能為企業(yè)在激烈的競(jìng)爭(zhēng)中,提高XB公司的抗風(fēng)險(xiǎn)的能力,提高核心競(jìng)爭(zhēng)力,獲得競(jìng)爭(zhēng)優(yōu)勢(shì),保持企業(yè)的可持續(xù)的發(fā)展能力,提供科學(xué)的智力支持,同時(shí)也希望對(duì)同類建筑企業(yè)能產(chǎn)生一些啟示。
[Abstract]:The construction industry is a pillar industry of the national economy. Under the background of the large-scale development of the western region, the construction market in Northwest China has a favorable environment, such as good policy guidance, high economic growth rate, and accelerated infrastructure construction. As the social and economic reforms move in depth, The process of industrialization and urbanization in Northwest China will further stimulate the social vitality and development power of the western region. The purpose of studying the competition strategy of XB Company is to find the development direction and gain the competitive advantage for the enterprise. In May 2011, the eighth Bureau of China Construction implemented the regionalization strategy, integrating the Northwest Company of the former eight Bureau of the Central Construction Corporation of the Northwest region, the Northwest Company of the second Company, the Northwest Company of the second Company, Three companies, Northwest Company, Qingdao Company, Xi'an Manager's Department, and set up XB Company. Before the establishment of the company, the four companies faced various drawbacks such as homogeneous competition, scattered resources, difficulty in forming brand names, advantages in scale, etc. It is very difficult to effectively open up and operate the Northwest region under the strategy of the eighth Bureau of China Construction. For this reason, the eighth Bureau of China Construction set up XB Company. After the establishment of the new company, there is an urgent need to clarify the strategic development thinking, establish a scientific competitive strategy, and formulate reasonable strategic objectives and strategic plans. Based on this consideration, as the operator of XB enterprise, established this research topic. In this paper, the enterprise competitive strategy is taken as the main research content, the strategic management theory is expounded, the strategy formulation is made, and the theoretical basis is provided for the strategy formulation. At the same time, the PEST method and Porter's five-force model are used to analyze the strategy. This paper analyzes the macro environment of politics, economy, society and technology faced by XB Company, analyzes the environment of construction industry, and emphatically analyzes the northwest construction market, and determines the external opportunities faced by the company. Threats and internal strengths and weaknesses of the enterprise, from the strategic height of the long-term development of the company clear thinking, divided into two stages to clarify the "35" strategic objectives. This paper uses the combination of theoretical analysis and empirical research method, On the basis of the above analysis, this paper constructs the SWOT model, analyzes and selects the competitive strategy of XB Company, and determines the differentiated competitive strategy, which is based on the analysis of the internal and external environment of the competition strategy of the XB Company, and on the basis of the above analysis, the author constructs the SWOT model, analyzes and selects the competitive strategy of the company. It also defines the strategic orientation, establishes the strategic development goal, and formulates the strategic implementation measures, and designs a set of scientific and operable strategic plan for XB Company. This paper hopes that through the study of the competitive strategy of XB Company, it can improve the ability of resisting risks, improve the core competence, obtain the competitive advantage and maintain the sustainable development ability of the enterprise in the fierce competition. Provide scientific intellectual support, but also hope to similar construction enterprises can produce some enlightenment.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.92;F272

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本文編號(hào)：1545862