本文關(guān)鍵詞： 山東 橡膠輪胎制造業(yè) 競爭力 對(duì)策　出處：《沈陽大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：產(chǎn)業(yè)未來的繁榮與衰敗是由產(chǎn)業(yè)競爭力強(qiáng)弱決定的。隨著經(jīng)濟(jì)的快速發(fā)展，產(chǎn)業(yè)競爭力在各行各業(yè)的發(fā)展中體現(xiàn)出來的重要性越來越得到人們的重視。一個(gè)國家或者地區(qū)要使自己的優(yōu)勢產(chǎn)業(yè)得到強(qiáng)化或者弱勢產(chǎn)業(yè)得到發(fā)展，就必然要研究該產(chǎn)業(yè)相對(duì)于其他地區(qū)產(chǎn)業(yè)發(fā)展中存在的不足，并采取針對(duì)性的措施，促進(jìn)該產(chǎn)業(yè)的升級(jí)發(fā)展。橡膠輪胎制造業(yè)是山東的優(yōu)勢產(chǎn)業(yè)，其生產(chǎn)能力、銷售能力一直在全國居于領(lǐng)頭羊的位置。然而，隨著我國經(jīng)濟(jì)的發(fā)展，國內(nèi)一些品牌的逐步成長和大量外資品牌的涌入給山東橡膠輪胎制造業(yè)帶來了巨大的沖擊，山東橡膠輪胎制造業(yè)暴露出許多問題和不足，如何發(fā)現(xiàn)問題產(chǎn)生的原因并采取措施彌補(bǔ)這些不足，成為山東橡膠輪胎制造業(yè)必須面對(duì)的一個(gè)問題。 本文首先對(duì)產(chǎn)業(yè)競爭力的相關(guān)理論進(jìn)行了梳理，了解產(chǎn)業(yè)競爭力在國內(nèi)外的發(fā)展?fàn)顩r、實(shí)證研究方法以及國內(nèi)對(duì)橡膠輪胎制造業(yè)的研究現(xiàn)狀。其次，闡述了山東橡膠輪胎制造業(yè)的生產(chǎn)、銷售狀況，并列舉了部分代表企業(yè)的發(fā)展情況，找出了山東橡膠輪胎制造業(yè)存在的一些問題。再次，在收集數(shù)據(jù)的基礎(chǔ)上對(duì)山東橡膠輪胎制造業(yè)進(jìn)行了灰色關(guān)聯(lián)度分析，得出問題產(chǎn)生的原因。實(shí)證分析是建立在構(gòu)建指標(biāo)體系的基礎(chǔ)上進(jìn)行的，共列舉三個(gè)一級(jí)指標(biāo)、十二個(gè)二級(jí)指標(biāo)、二十九個(gè)三級(jí)指標(biāo)，在層次分析的基礎(chǔ)上對(duì)各個(gè)指標(biāo)進(jìn)行灰色關(guān)聯(lián)度分析，，得出山東橡膠輪胎制造業(yè)的排名，分析弱勢指標(biāo)產(chǎn)生的原因。最后，根據(jù)實(shí)證評(píng)價(jià)結(jié)果，從競爭實(shí)力、競爭潛力和競爭環(huán)境三個(gè)方面提出了提升山東橡膠輪胎制造業(yè)競爭力的對(duì)策建議。
[Abstract]:The future prosperity and decline of industries are determined by the strength of industrial competitiveness. With the rapid development of the economy, People pay more and more attention to the importance of industrial competitiveness in the development of various industries. A country or region should strengthen its superior industries or develop weak industries. It is necessary to study the shortcomings of this industry in comparison with other regions, and take targeted measures to promote the upgrading and development of the industry. Rubber tire manufacturing is an advantageous industry in Shandong, and its productive capacity. Sales ability has always been in the leading position in the country. However, with the development of our economy, the gradual growth of some domestic brands and the influx of a large number of foreign brands have had a huge impact on the Shandong rubber tire manufacturing industry. Shandong rubber tire manufacturing industry has exposed many problems and deficiencies. How to find the causes of the problems and take measures to remedy these deficiencies has become a problem that Shandong rubber tire manufacturing industry must face. This paper firstly combs the relevant theories of industrial competitiveness, understands the development of industrial competitiveness at home and abroad, empirical research methods and domestic research status of rubber tire manufacturing industry. This paper expounds the production and sales situation of Shandong rubber tire manufacturing industry, enumerates the development situation of some representative enterprises, and finds out some problems existing in Shandong rubber tire manufacturing industry. On the basis of collecting data, this paper analyzes the grey correlation degree of Shandong rubber tire manufacturing industry, and finds out the cause of the problem. The empirical analysis is based on the construction of index system, and lists three primary indicators. Twelve second-level indicators and twenty-nine third-level indicators. On the basis of AHP, the grey correlation degree analysis of each index is carried out, and the ranking of Shandong rubber tire manufacturing industry is obtained, and the causes of the weak indicators are analyzed. Finally, According to the results of empirical evaluation, the countermeasures and suggestions for improving the competitiveness of Shandong rubber tire manufacturing industry are put forward from three aspects: competitive strength, competitive potential and competitive environment.
【學(xué)位授予單位】：沈陽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.72

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