本文關(guān)鍵詞： 戰(zhàn)略管理 發(fā)展戰(zhàn)略 環(huán)境分析 中煤張家口公司　出處：《河北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：企業(yè)作為市場經(jīng)濟(jì)的微觀經(jīng)營主體，面對(duì)技術(shù)變化日新月異、市場需求變化無常、企業(yè)間競爭日益激烈、信息知識(shí)不斷更新的經(jīng)營環(huán)境，要求得生存與發(fā)展，不僅要關(guān)心和謀劃自身長遠(yuǎn)發(fā)展，而且也要為實(shí)現(xiàn)自身長遠(yuǎn)發(fā)展創(chuàng)造條件。企業(yè)經(jīng)營者必須牢牢把握關(guān)系企業(yè)未來生存和發(fā)展的關(guān)鍵性、全局性的戰(zhàn)略問題，充分分析利用和調(diào)整自身有限資源去適應(yīng)外部環(huán)境的變化，只有這樣才能使企業(yè)在競爭、變革中永葆青春。 文章以中煤張家口煤礦機(jī)械有限責(zé)任公司為典型案例，為謀求公司的長久生存和跨越式發(fā)展，對(duì)公司所面臨外部環(huán)境、內(nèi)部環(huán)境、戰(zhàn)略的選擇和定位，進(jìn)行系統(tǒng)的分析和研究，找出了有利于公司發(fā)展的機(jī)會(huì)，弄清了公司應(yīng)回避的威脅，明確了公司存在的優(yōu)勢和弱點(diǎn)。利用EFE、IFE矩陣對(duì)公司的機(jī)會(huì)、威脅、優(yōu)勢和弱點(diǎn)進(jìn)行了評(píng)價(jià)，進(jìn)而用SWOT矩陣和QSPM矩陣提出了張家口煤礦機(jī)械公司的企業(yè)發(fā)展戰(zhàn)略和相應(yīng)的保障策略措施。希望這些研究成果能對(duì)張家口煤礦機(jī)械有限公司的企業(yè)發(fā)展提供一定的參考和幫助。
[Abstract]:As the microcosmic management subject of the market economy, faced with the rapid change of technology, the changeable market demand, the increasingly fierce competition among enterprises and the constantly updated information knowledge, enterprises are required to survive and develop. Not only should we care about and plan for our own long-term development, but also create conditions for our long-term development. Business operators must firmly grasp the key and overall strategic issues related to the future survival and development of enterprises. Only by fully analyzing and adjusting its limited resources to adapt to the change of external environment can the enterprise keep its youth in the process of competition and change. Taking Zhangjiakou Coal Mine Machinery Co., Ltd., as a typical case, in order to seek the long-term survival and leap-forward development of the company, the paper makes a choice and orientation of the external environment, internal environment and strategy faced by the company. Through systematic analysis and research, we find out the opportunities that are beneficial to the development of the company, make clear the threats that the company should avoid, clarify the strengths and weaknesses of the company, and use the EFE IFE matrix to evaluate the opportunities, threats, strengths and weaknesses of the company. Then, using SWOT matrix and QSPM matrix, this paper puts forward the development strategy and corresponding safeguard strategy of Zhangjiakou Coal Mine Machinery Co., Ltd. It is hoped that these research results can provide some reference and help for the development of Zhangjiakou Coal Mine Machinery Co., Ltd.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.21

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