本文關(guān)鍵詞： 三一集團 物聯(lián)網(wǎng) 運營模式　出處：《湖南大學》2013年碩士論文　論文類型：學位論文

【摘要】：過去幾年，基礎(chǔ)設(shè)施建設(shè)投資的帶動，三一積累了雄厚的資金，但是卻存在運營效率低下、運營模式單一等發(fā)展瓶頸，此時，探尋一種適應當代社會發(fā)展的企業(yè)運營模式顯得尤為重要。物聯(lián)網(wǎng)被譽為本世紀最具影響力的技術(shù)革命，將物聯(lián)網(wǎng)這個新興概念滲透到傳統(tǒng)的企業(yè)運營模式中，，便成為發(fā)展的必然。 研究基于物聯(lián)網(wǎng)的企業(yè)運營模式對于三一乃至行業(yè)未來的可持續(xù)快速穩(wěn)定發(fā)展具有非常重要的意義。 本文首先從工程機械產(chǎn)業(yè)發(fā)展現(xiàn)狀、特征等角度出發(fā)，分析工程機械行業(yè)、企業(yè)現(xiàn)有的運營模式，總結(jié)現(xiàn)有運營模式存在的瓶頸問題。然后，對三一的企業(yè)概況、經(jīng)營業(yè)務(wù)、運營模式等進行診斷，分析三一運營模式的缺陷所在，在此基礎(chǔ)上，對公司的優(yōu)勢、劣勢、所面臨的機遇以及將面對的挑戰(zhàn)進行系統(tǒng)的研究。 在充分的企業(yè)狀況診斷分析之后，提出基于物聯(lián)網(wǎng)的三一企業(yè)運營解決方案，涵蓋三一物聯(lián)網(wǎng)總體設(shè)計方案、體系架構(gòu)、關(guān)鍵技術(shù)以及設(shè)計目標，最終實現(xiàn)包括三層結(jié)構(gòu)（感知層、傳輸層、應用層）的工程機械物聯(lián)網(wǎng)建設(shè)。 最后，本文詳細闡述了基于物聯(lián)網(wǎng)的三一企業(yè)運營模式實現(xiàn)方案，包括基于知識共享系統(tǒng)構(gòu)建三一與客戶可共同參與的研發(fā)體系，基于協(xié)同制造模式實施企業(yè)柔性化管理，依托全生命周期質(zhì)量管理系統(tǒng)構(gòu)建可持續(xù)改進的質(zhì)量管理體系，涵蓋設(shè)備租賃監(jiān)控平臺及搜索引擎營銷的多網(wǎng)絡(luò)立體式營銷模式，通過遠維系統(tǒng)及新型服務(wù)開拓的新型企業(yè)盈利模式，以及依托三一物聯(lián)網(wǎng)建立的共贏的企業(yè)合作與競爭關(guān)系。
[Abstract]:In the past few years, driven by investment in infrastructure construction, Sany has accumulated abundant funds, but there are development bottlenecks such as low operational efficiency and single operation mode. At this time, It is particularly important to explore a business operation model that adapts to the development of contemporary society. The Internet of things is regarded as the most influential technological revolution in this century, which permeates the new concept of Internet of things into the traditional business operation mode. It becomes the necessity of development. It is of great significance to study the business operation model based on the Internet of things for Sany and even the future sustainable rapid and stable development of the industry. In this paper, from the point of view of the present situation and characteristics of construction machinery industry, this paper analyzes the existing operation mode of construction machinery industry and enterprises, summarizes the bottleneck problems existing in the existing operation mode, and then, to the general situation of Sany enterprise, to manage the business, On the basis of the analysis of the shortcomings of Sany operation mode, the advantages, disadvantages, opportunities and challenges faced by the company are systematically studied. After a full diagnosis and analysis of the situation of the enterprise, a solution for the operation of Sany enterprise based on the Internet of things is proposed, which covers the overall design scheme, architecture, key technologies and design objectives of the Internet of things. Finally, the construction of construction machinery Internet of things (IOT) with three layers (perceptual layer, transport layer, application layer) is realized. Finally, this paper describes the implementation scheme of Sany business model based on Internet of things in detail, including constructing the R & D system of Sany and customers based on knowledge sharing system, and implementing enterprise flexible management based on collaborative manufacturing model. Based on the whole life cycle quality management system to build a sustainable improved quality management system, including equipment leasing monitoring platform and search engine marketing multi-network three-dimensional marketing model, A new enterprise profit model developed through remote systems and new services, and a win-win relationship between enterprise cooperation and competition based on the Sany Internet of things.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.3;F426.4

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