本文關(guān)鍵詞： 營銷稽查監(jiān)控系統(tǒng) 運(yùn)作模式 應(yīng)用成效 BP神經(jīng)網(wǎng)絡(luò)　出處：《華北電力大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：伴隨著經(jīng)濟(jì)的高速增長，我國全社會用電需求也快速增長，社會對供電企業(yè)營銷服務(wù)質(zhì)量的要求越來越高。對供電企業(yè)而言，營銷服務(wù)工作同時承擔(dān)著保障企業(yè)經(jīng)營成果和展示企業(yè)良好形象的雙重重大責(zé)任。建設(shè)營銷稽查監(jiān)控體系，對營銷關(guān)鍵指標(biāo)、工作質(zhì)量和服務(wù)質(zhì)量實(shí)施集中監(jiān)控與稽查，能夠有效提高營銷業(yè)務(wù)的管控力、日常業(yè)務(wù)的執(zhí)行力、客戶服務(wù)的監(jiān)督力，實(shí)現(xiàn)營銷管理向集中精細(xì)方向的進(jìn)一步轉(zhuǎn)變。建設(shè)集中、統(tǒng)一、精益、高效的營銷稽查監(jiān)控系統(tǒng)，是供電企業(yè)“大營銷”體系建設(shè)的重要組成部分，對供電企業(yè)營銷管理工作有著深遠(yuǎn)影響。本文詳細(xì)介紹了供電企業(yè)營銷稽查監(jiān)控系統(tǒng)的發(fā)展?fàn)顩r、運(yùn)作模式以及應(yīng)用與成效�；诨楸O(jiān)控系統(tǒng)月度考核的四項(xiàng)指標(biāo)，本文提出了用BP神經(jīng)網(wǎng)絡(luò)的營銷稽查監(jiān)控等級評估方法來取代繁瑣的專家評價法，通過BP神經(jīng)網(wǎng)絡(luò)的計(jì)算結(jié)果同各項(xiàng)數(shù)據(jù)的真實(shí)值對比分析，BP神經(jīng)網(wǎng)絡(luò)預(yù)測的狀態(tài)等級數(shù)值與真實(shí)值誤差很小，基本不超過1%，，可見這種評估方法是切實(shí)有效的，從而建立了一個可以有效評價稽查工作等級的制度，并對供電企業(yè)營銷稽查監(jiān)控系統(tǒng)如何實(shí)現(xiàn)一體化和智能化管控進(jìn)行了展望�？傊�，供電企業(yè)營銷稽查監(jiān)控系統(tǒng)的順利運(yùn)行，對于提升供電企業(yè)的管理水平、工作質(zhì)量、供電質(zhì)量、服務(wù)質(zhì)量、防范經(jīng)營風(fēng)險以及提高經(jīng)濟(jì)效益具有十分重要的意義。
[Abstract]:With the rapid economic growth, China's total electricity demand is also growing rapidly, the social requirements of the power supply enterprise marketing service quality is more and more high. For power supply enterprises, marketing service work and bear security double responsibility good image of enterprises operating results and show business. The construction of marketing inspection monitoring system. Marketing key indicators, implementation of centralized monitoring and inspection work quality and service quality, can effectively improve the marketing control force, the day-to-day operations of the executive power, supervision power of customer service, to achieve the further transformation of marketing to fine management in the direction set. The construction of centralized, unified, lean, efficient marketing inspection monitoring system, power supply enterprise "marketing" system is the important part of the construction, has the profound influence on the marketing management of power supply enterprises. This paper introduces the power supply enterprise marketing inspection supervision The development of control system, operation mode and application and effectiveness. Four indexes of audit monitoring system based on the monthly assessment, this paper puts forward a marketing inspection monitoring grade BP neural network evaluation method of expert evaluation method to replace the cumbersome, through the calculation results of BP neural network with the data of the real value of comparative analysis, state rating and real BP neural network prediction error is very small, basically no more than 1%, visible this evaluation method is feasible and effective, thus establishing a can effectively evaluate the inspection work level of the system, and discussed how to realize the integration and intelligent control of marketing inspection monitoring system of power supply enterprise. In short, smooth operation inspection monitoring system of power supply enterprise marketing, to enhance the management level of power supply enterprises, the quality of work, power quality, service quality, management risk and Prevention The high economic benefit is of great significance.

【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.61

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本文編號：1505388