本文關(guān)鍵詞： 微型汽車 海外制造 生產(chǎn)運(yùn)作　出處：《武漢理工大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：汽車產(chǎn)業(yè)作為一個(gè)產(chǎn)業(yè)關(guān)聯(lián)性強(qiáng)、需求價(jià)格彈性和收入價(jià)格彈性高、規(guī)模經(jīng)濟(jì)效益明顯、資金和技術(shù)密集度較高的現(xiàn)代產(chǎn)業(yè),對整個(gè)國家經(jīng)濟(jì)發(fā)展起著極為重要的拉動(dòng)作用,是一個(gè)國家國民經(jīng)濟(jì)的支柱性產(chǎn)業(yè)之一。中國的汽車產(chǎn)業(yè)發(fā)展至今,己經(jīng)有五十多年的歷史。在這短短的五十多年歷史中,中國本土的汽車市場和汽車行業(yè)得到了日新月異的發(fā)展。隨著經(jīng)濟(jì)全球化的不斷深入,各國經(jīng)濟(jì)發(fā)展越來越趨向開放,而汽車產(chǎn)業(yè)則是一個(gè)典型的全球性產(chǎn)業(yè),無論從產(chǎn)業(yè)鏈結(jié)構(gòu)的完整性還是從參與市場競爭的各個(gè)層級的企業(yè)來講,中國的汽車產(chǎn)業(yè)已經(jīng)越來越多地融入到全球汽車市場。當(dāng)前,中國汽車產(chǎn)業(yè)正進(jìn)入歷史最好發(fā)展時(shí)期,2012年我國汽車產(chǎn)業(yè)完成產(chǎn)銷量分別為1927.18萬輛、1930.64萬輛,同比分別增長4.6%和4.3%,汽車企業(yè)國際化經(jīng)營也從貿(mào)易出口向跨國并購、海外建廠等新型海外經(jīng)營方式轉(zhuǎn)變。汽車產(chǎn)業(yè)、汽車廠商海外市場的開拓與深耕,有利于其提高產(chǎn)業(yè)競爭力、降低產(chǎn)業(yè)結(jié)構(gòu)調(diào)整成本、增加社會(huì)福利以及樹立其國際品牌形象,能夠獲取更大的發(fā)展空間,可以說中國汽車產(chǎn)業(yè)的發(fā)展離不開世界。 基于上述背景,本文通過梳理國內(nèi)外文獻(xiàn)現(xiàn)狀并綜合運(yùn)用國際直接投資理論、企業(yè)國際化成長理論及海外制造運(yùn)行實(shí)踐,重點(diǎn)研究了以下幾個(gè)問題： (1)構(gòu)建了汽車企業(yè)海外制造運(yùn)作的基本框架； (2)對部分中國微車企業(yè)的海外制造運(yùn)作模式進(jìn)行了系統(tǒng)的分析和總結(jié)； (3)重點(diǎn)介紹了上汽通用五菱印度海外制造項(xiàng)目的運(yùn)作模式,為行業(yè)內(nèi)其他企業(yè)海外制造活動(dòng)的開展提供了借鑒； (4)針對當(dāng)前微車行業(yè)海外制造活動(dòng)遇到的問題,提出了優(yōu)化方案。 論文研究的完成有利于提高我國微車行業(yè)的海外制造綜合能力,增強(qiáng)我國微車行業(yè)的國際競爭力與品牌影響力,推進(jìn)微車行業(yè)的國際化進(jìn)程。
[Abstract]:As a modern industry with strong industrial relevance, high elasticity of demand price and income price, obvious scale economic benefits and high capital and technology intensity, automobile industry plays an extremely important role in the economic development of the whole country. China's automobile industry has a history of more than 50 years. In this short history of more than 50 years, With the deepening of economic globalization, the economic development of various countries is becoming more and more open, and the automobile industry is a typical global industry. Whether in terms of the integrity of the industrial chain structure or the various levels of enterprises participating in market competition, China's automobile industry has been increasingly integrated into the global automobile market. At present, China's auto industry is entering the best period of development in history. In 2012, China's auto industry completed production and sales of nineteen million two hundred and seventy-one thousand and eight hundred vehicles and nineteen million three hundred and six thousand and four hundred vehicles respectively, an increase of 4.6% and 4.3 respectively over the same period last year. The international operation of automobile enterprises has also shifted from trade exports to cross-border mergers and acquisitions. The development and deep ploughing of the automobile industry and the overseas market of automobile manufacturers will help them to improve their industrial competitiveness, reduce the cost of industrial structure adjustment, increase social welfare and establish their international brand image. It can be said that the development of China's automobile industry can not be separated from the world. Based on the above background, this paper studies the following problems by combing the domestic and foreign literature and synthetically applying the theory of international direct investment, the theory of enterprise internationalization growth and the practice of overseas manufacturing. 1) constructing the basic frame of overseas manufacturing operation of automobile enterprises; 2) analyzing and summing up the overseas manufacturing operation mode of some Chinese micro car enterprises; The operating mode of SAIC Wuling Indian overseas manufacturing project is introduced in detail, which provides reference for the overseas manufacturing activities of other enterprises in the industry. 4) aiming at the problems encountered in the overseas manufacturing activities of the micro car industry, the optimization scheme is put forward. The completion of the research in this paper will help to improve the overseas comprehensive manufacturing capability of the micro car industry in China, enhance the international competitiveness and brand influence of the micro car industry in China, and promote the internationalization process of the micro car industry.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.471

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