本文關(guān)鍵詞： 發(fā)展 競爭 戰(zhàn)略　出處：《內(nèi)蒙古大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)前,我國電力行業(yè)市場正處在由國家壟斷向國有大型電力企業(yè)競爭的改革中。2003年,我國正式出臺了電力體制改革方案,對發(fā)電行業(yè)重新進(jìn)行了資源調(diào)配,進(jìn)行了電廠、電網(wǎng)分開管理,國家對電力企業(yè)實(shí)行了競爭機(jī)制,我國的發(fā)電行業(yè)終于進(jìn)入了競爭時(shí)代。這幾年,在我國經(jīng)濟(jì)高速增長下,電力短缺問題一直困擾著經(jīng)濟(jì)良性增長。為了促進(jìn)電力行業(yè)的發(fā)展,激發(fā)投資者的投資興趣,國家從宏觀角度對電力企業(yè)的發(fā)展進(jìn)行調(diào)控。為了在經(jīng)濟(jì)增長中超越對手,從而引導(dǎo)我國發(fā)電行業(yè)的發(fā)展,電力企業(yè)要抓住機(jī)遇,同時(shí)加快自身發(fā)展速度。作為地方發(fā)電集團(tuán)標(biāo)志性企業(yè)的京能集團(tuán),只有制定符合實(shí)際情況的戰(zhàn)略選擇,才能在新的市場經(jīng)濟(jì)體制下得到良好發(fā)展。 本文是以京能集團(tuán)為研究對象,通過合理運(yùn)用波特五力分析模型、STEEPLED分析模型等研究方法,結(jié)合戰(zhàn)略管理的理論和方法,對京能集團(tuán)外部環(huán)境中的機(jī)遇及問題進(jìn)行分析,運(yùn)用關(guān)鍵成功要素分析、價(jià)值鏈分析研究企業(yè)的優(yōu)勢和不足。在這些基礎(chǔ)之上,使用SWOT矩陣模型分析得出京能集團(tuán)在目前形勢下應(yīng)當(dāng)采取的企業(yè)戰(zhàn)略,通過對我國電力行業(yè)當(dāng)前的戰(zhàn)略管理理論及相關(guān)信息進(jìn)行整合,并對京能集團(tuán)目前的戰(zhàn)略管理理論進(jìn)行分析,從而制定出符合京能集團(tuán)實(shí)際發(fā)展情況的戰(zhàn)略管理理論方案,并對該方案在實(shí)施過程中的注意點(diǎn)及有可能出現(xiàn)的問題提出相應(yīng)的對策及建議。 在目前形勢下,京能集團(tuán)要抓住機(jī)遇,發(fā)揮自身優(yōu)勢,通過擴(kuò)建、兼并和收購等一些列措施,使企業(yè)規(guī)模得到有效擴(kuò)展。將發(fā)展高端火電機(jī)組,積極介入核電領(lǐng)域列入京能集團(tuán)未來發(fā)展的核心。在企業(yè)規(guī)模擴(kuò)大的同時(shí),積極的通過相關(guān)市場占有和控制煤炭資源。在不斷發(fā)展國內(nèi)發(fā)電業(yè)務(wù)的同時(shí),京能集團(tuán)還應(yīng)當(dāng)深入探索國際市場,使之發(fā)展成為具有一定國際影響力的跨國發(fā)電集團(tuán)。在京能集團(tuán)戰(zhàn)略實(shí)施的過程中,只有將拓寬融資渠道、提高員工素質(zhì)和完善系統(tǒng)配套等措施制定完善,才能保證集團(tuán)的戰(zhàn)略實(shí)施能夠順利進(jìn)行。
[Abstract]:At present, the electric power industry market of our country is in the reform of the competition from the state monopoly to the large state-owned electric power enterprise. In 2003, our country formally introduced the electric power system reform plan. The power generation industry has been rescheduled, the power plant and grid have been managed separately, the state has implemented the competition mechanism to the power enterprise, and the power generation industry in our country has finally entered the competitive era. In order to promote the development of power industry and stimulate investors' interest in investment, the problem of electricity shortage has been puzzling the benign economic growth under the rapid economic growth of our country. The state regulates the development of electric power enterprises from a macro perspective. In order to surpass the rivals in economic growth and guide the development of the power generation industry in China, the power enterprises should seize the opportunity. At the same time, as the iconic enterprise of local power generation group, Jingneng Group can develop well under the new market economy system only by making the strategic choice in accordance with the actual situation. This paper takes Jingneng Group as the research object and combines the theory and method of strategic management through the rational use of Porter's five-force analysis model and STEEPLED analysis model and other research methods. This paper analyzes the opportunities and problems in the external environment of Jingeng Group, analyzes the key success factors, and analyzes the advantages and disadvantages of the enterprises by the value chain analysis. By using the SWOT matrix model, the enterprise strategy should be adopted by Jingneng Group in the current situation, through the integration of the current strategic management theory and related information of China's electric power industry. And the analysis of the current strategic management theory of Jingneng Group, so as to formulate a strategic management theory scheme in line with the actual development of the Group. At the same time, the paper puts forward the corresponding countermeasures and suggestions to the problems that may arise in the course of the implementation of the scheme. Under the current situation, Jingneng Group should seize the opportunity, give play to its own advantages, and make the scale of the enterprise expand effectively through some measures such as expansion, merger and acquisition, and will develop high-end thermal power units. Actively involved in the nuclear power field included in the future development of the core of Jingneng Group. In the expansion of the scale of enterprises, actively through the relevant market possession and control of coal resources, while constantly developing domestic power generation business. Jingneng Group should also explore the international market and make it develop into a multinational power generation group with certain international influence. In the process of implementation of the strategy of Jingneng Group, the only way to broaden the financing channels is to expand the financing channels. Only by improving the quality of the staff and perfecting the system and other measures can the implementation of the Group's strategy be carried out smoothly.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.61;F271

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本文編號：1460846