本文關(guān)鍵詞：蘭州機(jī)車公司多元化發(fā)展戰(zhàn)略研究　出處：《西南交通大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 戰(zhàn)略 多元化 風(fēng)險(xiǎn)控制

【摘要】：“多元化”戰(zhàn)略是由美國(guó)著名的管理學(xué)家安索夫(H. I. Ansoff)于上世紀(jì)50年代提出的,是指一個(gè)企業(yè)同時(shí)生產(chǎn)和提供兩種以上經(jīng)濟(jì)用途不同的產(chǎn)品或服務(wù)的一種經(jīng)營(yíng)戰(zhàn)略,也稱多樣化或多角化經(jīng)營(yíng),是企業(yè)發(fā)展到一定階段,為尋求長(zhǎng)遠(yuǎn)發(fā)展而采取的一種成長(zhǎng)或擴(kuò)張行為。 本文作者利用所學(xué)管理知識(shí),仔細(xì)分析了我國(guó)及國(guó)際軌道交通裝備制造的現(xiàn)狀及發(fā)展趨勢(shì),認(rèn)真分析總結(jié)了蘭州機(jī)車公司發(fā)展面臨的主要問(wèn)題和多元化戰(zhàn)略的歷史經(jīng)驗(yàn)教訓(xùn)。作者充分利用"PEST"、"Porter"、"SWOT"等多種分析模型,對(duì)蘭州機(jī)車公司所處的內(nèi)外部宏觀及微觀環(huán)境進(jìn)行了分析研究,闡述了公司多元化戰(zhàn)略面臨的有利及不利因素。在此基礎(chǔ)上,作者對(duì)蘭州機(jī)車公司實(shí)施多元化戰(zhàn)略的必要性、可行性進(jìn)行了認(rèn)真分析研究,提出了今后五年公司多元化戰(zhàn)略模式選擇、戰(zhàn)略目標(biāo)及采取的舉措。同時(shí),作者還利用波士頓矩陣,對(duì)公司各業(yè)務(wù)板塊子戰(zhàn)略選擇進(jìn)行了分析,并深刻剖析了實(shí)施多元化戰(zhàn)略面臨的各種風(fēng)險(xiǎn),從完善體制機(jī)制、持續(xù)改進(jìn)管理、加快技術(shù)創(chuàng)新、人力資源保障、企業(yè)文化建設(shè)等多方面提出了風(fēng)險(xiǎn)控制和多元化保障措施,明確了蘭州機(jī)車公司今后五年的戰(zhàn)略選擇。 作者在力求解答蘭州機(jī)車公司今后五年的戰(zhàn)略制定及實(shí)施方案的同時(shí),試圖對(duì)我國(guó)其他軌道交通裝備制造業(yè)的發(fā)展戰(zhàn)略研究提供參考。
[Abstract]:The "diversification" strategy is a famous American management expert Ansoff (H. I. Ansoff) is proposed in the last century in 50s, is a business strategy of an enterprise and production and provide more than two kinds of different economic use of the product or service, also known as the diversified or diversification business, is the enterprise development to a certain stage, a growth or expansion to seek long-term development.
In this paper, the author use the knowledge management knowledge, careful analysis of the current situation and development trend of domestic and international rail transportation equipment manufacturing, summarizing the experiences and lessons of history and the main problems facing the diversification strategy of Lanzhou locomotive company development. The author makes full use of the "PEST", "Porter", "SWOT" and other analysis model. Located in Lanzhou Locomotive Company's internal and external macro and micro environment analysis, elaborated the advantageous and disadvantageous factors facing the company's diversification strategy. Based on this, the necessity to implement diversification strategy of Lanzhou Locomotive Company, feasibility study, put forward in the next five years the company's diversification strategy choice model and the strategic objectives and measures. At the same time, the author also use the Boston matrix, on the company the business sector sub strategic choice are analyzed, and deep analysis of the implementation of the multi The risks faced by the meta strategy are put forward from the aspects of improving the system and mechanism, improving the management continuously, speeding up the technological innovation, ensuring the human resources, and building the enterprise culture, etc., and put forward the risk control and diversification guarantee measures, and make clear the strategic choice of Lanzhou locomotive company in the next five years.
The author tries to answer the strategic formulation and implementation plan of Lanzhou Locomotive Company in the next five years, and tries to provide references for other rail transit equipment manufacturing development strategies in China.

【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.472

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