本文關(guān)鍵詞：基于SWOT分析的TQ公司發(fā)展戰(zhàn)略研究　出處：《湖南工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：在我國(guó)經(jīng)濟(jì)快速發(fā)展的帶動(dòng)作用下，起重運(yùn)輸機(jī)械行業(yè)的發(fā)展也取得長(zhǎng)足的進(jìn)步。但是近年來受國(guó)內(nèi)外經(jīng)濟(jì)發(fā)展形勢(shì)的影響，作為服務(wù)于國(guó)民經(jīng)濟(jì)各行各業(yè)的起重運(yùn)輸設(shè)備行業(yè)在得到快速發(fā)展之后又受到嚴(yán)峻的考驗(yàn)。TQ公司是一家專用起重設(shè)備制造商，同其他起重機(jī)械行業(yè)企業(yè)一樣在經(jīng)歷快速發(fā)展階段之后，面臨著嚴(yán)峻的經(jīng)濟(jì)發(fā)展形勢(shì)，，在其服務(wù)的下游行業(yè)發(fā)展不景氣的影響下，行業(yè)的整體發(fā)展受阻，這對(duì)TQ公司的未來發(fā)展提出了新的挑戰(zhàn)。因此系統(tǒng)的審視TQ公司的內(nèi)外部發(fā)展環(huán)境，準(zhǔn)確把握機(jī)會(huì)（優(yōu)勢(shì)）和威脅（劣勢(shì)），制定符合公司自身實(shí)際的發(fā)展戰(zhàn)略勢(shì)在必行。 本文以TQ公司為研究對(duì)象，對(duì)起重運(yùn)輸機(jī)械企業(yè)的發(fā)展戰(zhàn)略進(jìn)行分析。通過運(yùn)用戰(zhàn)略管理相關(guān)理論和分析工具系統(tǒng)地分析TQ公司發(fā)展的內(nèi)外部環(huán)境，指出影響TQ公司發(fā)展的機(jī)會(huì)與威脅、優(yōu)勢(shì)與劣勢(shì)的關(guān)鍵因素，結(jié)合層次分析法對(duì)所列出的關(guān)鍵因素的權(quán)重進(jìn)行排序；重點(diǎn)地運(yùn)用SWOT分析法，對(duì)TQ公司的外部關(guān)鍵因素和內(nèi)部關(guān)鍵因素進(jìn)行綜合匹配，總結(jié)出SWOT的四種戰(zhàn)略組合；為了企業(yè)戰(zhàn)略的可視化效果，進(jìn)一步構(gòu)建出TQ公司的戰(zhàn)略框架圖；最后為保障TQ公司戰(zhàn)略的順利實(shí)施，提出戰(zhàn)略實(shí)施的保障措施。
[Abstract]:With the rapid development of economy in China, the development of crane transportation machinery industry has also made great progress, but in recent years by the impact of economic development situation at home and abroad. As a lifting equipment industry serving various industries of the national economy, the lifting equipment industry has been severely tested after the rapid development. TQ is a special lifting equipment manufacturer. Like other lifting machinery industry enterprises, they are faced with severe economic development situation after the rapid development stage. Under the influence of the development of downstream industries, the overall development of the industry is blocked. This poses a new challenge to the future development of TQ Company. Therefore, the internal and external development environment of TQ Company is systematically examined, and opportunities (strengths) and threats (weaknesses) are accurately grasped. It is imperative to establish a development strategy in line with the company's own reality. This paper takes TQ Company as the research object, analyzes the development strategy of the crane transportation machinery enterprise, and systematically analyzes the internal and external environment of TQ company development by using the relevant theory of strategic management and analysis tools. The paper points out the opportunity and threat, advantages and disadvantages of TQ company's development, and puts forward the weight of the listed key factors according to the Analytic hierarchy process (AHP). By using SWOT analysis method, the paper synthetically matches the external and internal key factors of TQ Company, and summarizes the four strategic combinations of SWOT. In order to visualize the enterprise strategy, the strategic frame map of TQ company is further constructed. Finally, in order to ensure the smooth implementation of TQ company strategy, put forward the safeguard measures of strategy implementation.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.4

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