本文關(guān)鍵詞：清華能源所電廠余熱供熱專利產(chǎn)品營銷策略研究　出處：《內(nèi)蒙古大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：環(huán)境污染與能源短缺已經(jīng)嚴(yán)重制約了我國乃至全球經(jīng)濟持續(xù)穩(wěn)定的發(fā)展。在我國北方地區(qū),采暖供熱主要以集中供熱為主。這種供熱形式能耗巨大,污染排放嚴(yán)重。隨著我國城市市區(qū)面積快速擴張,對城市的供熱能力以及輸送能力提出了更高的要求。怎樣在確保不改變現(xiàn)狀熱網(wǎng)以及現(xiàn)有熱源的情況下,提高熱源供熱能力以及輸送能力成為各級政府和熱力企業(yè)所面臨的迫切問題。同時,隨著供熱企業(yè)對供暖設(shè)備技術(shù)性能要求的不斷提高,供熱產(chǎn)品的營銷也成為設(shè)備制造企業(yè)面臨的一個重要問題。 本文對清華能源所電廠余熱供熱專利產(chǎn)品營銷策略進(jìn)行了研究,找出了高校專利產(chǎn)品與市場相結(jié)合的技術(shù)營銷新策略。論文共分六個部分,分別介紹了研究的背景和意義、清華能源所電廠余熱供熱專利產(chǎn)品等問題；分析了清華能源所電廠余熱供熱專利產(chǎn)品的市場營銷環(huán)境和清華能源所自身的優(yōu)劣勢,以及所面臨的機會和威脅；最后提出了清華能源所電廠余熱供熱專利產(chǎn)品營銷策略。通過研究,不僅對本單位的問題進(jìn)行了較為系統(tǒng)的梳理,也希望對專利產(chǎn)品推向市場的研究提供一個典型的案例。
[Abstract]:Environmental pollution and energy shortage have seriously restricted the sustained and stable development of our country and even the global economy. In the northern part of our country, the heating is mainly focused on centralized heating. This form of heating energy consumption is huge. The pollution emission is serious. With the rapid expansion of urban area in our country, higher requirements are put forward for the heating capacity and transportation capacity of the city. How to ensure that the current heat network and the existing heat source are not changed. It is an urgent problem for governments and thermal enterprises to improve heat supply capacity and transmission capacity. At the same time, with the continuous improvement of heating equipment technical performance requirements of heating enterprises. The marketing of heating products has also become an important problem faced by equipment manufacturing enterprises. This paper studies the marketing strategy of waste heat supply patent products in power plant of Qinghua Energy Institute, and finds out the new technology marketing strategy which combines the patent products with the market in colleges and universities. The thesis is divided into six parts. The background and significance of the research and the patent products of waste heat supply in the power plant of Qinghua Energy Institute are introduced respectively. This paper analyzes the marketing environment and advantages and disadvantages of the patent products of waste heat heating in the power plant of Qinghua Energy Institute, as well as the opportunities and threats it faces. Finally, the paper puts forward the marketing strategy of the patent product of waste heat heating in the power plant of Qinghua Energy Institute. Through the research, not only the problems of the unit are systematically combed. We also hope to provide a typical case for the research of patent products to market.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.61;F274

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相關(guān)期刊論文 前2條

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本文編號：1389823