【摘要】：正集群品牌,也叫產(chǎn)業(yè)集群品牌、集體品牌或區(qū)域品牌。具體含義如下:將集群整體看做一個(gè)品牌進(jìn)行經(jīng)營(yíng)管理,而且品牌名稱是由地名和當(dāng)?shù)靥厣a(chǎn)業(yè)結(jié)合組成的。它凸顯了企業(yè)和區(qū)域經(jīng)濟(jì)以及文化特色,具有區(qū)域性和品牌效應(yīng)兩個(gè)特性。它往往代表一個(gè)地方產(chǎn)業(yè)或產(chǎn)品的形象,如硅谷的微電子、瑞士手表、景德鎮(zhèn)瓷器等。集群品牌與企業(yè)品牌有所不同,它是產(chǎn)業(yè)集群發(fā)展的高級(jí)階段。集群品牌是將特定行業(yè)與某一地理或行政
[Abstract]:Positive cluster brand, also known as industrial cluster brand, collective brand or regional brand. The specific meaning is as follows: the cluster as a whole as a brand for management, and the brand name is composed of geographical names and local characteristic industries. It highlights the characteristics of enterprise and regional economy and culture, and has two characteristics: regional and brand effect. It often represents the image of a local industry or product, such as Silicon Valley microelectronics, Swiss watches, Jingdezhen porcelain and so on. Cluster brand is different from enterprise brand, it is the advanced stage of industrial cluster development. Cluster brand is to associate a particular industry with a particular geography or administration.
【作者單位】： 東北師范大學(xué);
【分類號(hào)】：F273.2

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