【摘要】： 上海會展業(yè)在中國居于統(tǒng)帥地位,是中國會展業(yè)的代表。在上海市政府重大課題《邁向21世紀的上海》和《十五規(guī)劃》中,明確提出了“會議展覽中心城市”和“國際會展城市”的發(fā)展目標。本文以上海為例,通過對上海會展業(yè)的發(fā)展現(xiàn)狀、原因、存在的問題以及解決對策等多方面的分析,探討會展業(yè)品牌化發(fā)展的戰(zhàn)略、措施,渴望為上海會展業(yè)實現(xiàn)跨越式發(fā)展提供借鑒。 本文的創(chuàng)新之處在于:通過對上海市會展業(yè)品牌化發(fā)展的可行性分析,從統(tǒng)一管理、行業(yè)規(guī)劃、審批制度、法規(guī)體系、會展營銷、企業(yè)實力、場館建設、會展人才等八個方面入手,分析當前的現(xiàn)狀,找出解決問題的辦法、措施,得出實施會展業(yè)品牌化發(fā)展戰(zhàn)略是上海會展業(yè)快速健康發(fā)展有力抓手的觀點。 20世紀90年代,中國會展業(yè)才開始真正發(fā)展。會展業(yè)的各種問題和不足,如會展規(guī)模小、質量低、服務差、辦展重復、國際展名不副實、會展企業(yè)弱、行業(yè)協(xié)會不作為等現(xiàn)象在上海會展業(yè)中都有所反應。本文認為,這些問題必須采用品牌化發(fā)展戰(zhàn)略才能得到根本解決,上海應該走在前面,而且上海也有條件率先在國內實施品牌化發(fā)展戰(zhàn)略。
[Abstract]:Shanghai conference and exhibition industry is in chief position in China, is the representative of Chinese convention and exhibition industry. In Shanghai Municipal Government's major project "Shanghai towards the 21st Century" and the Tenth five-year Plan, the development goals of "Convention and Exhibition Center City" and "International Convention and Exhibition City" are clearly put forward. Taking Shanghai as an example, this paper discusses the strategy and measures of the brand development of the convention and exhibition industry through the analysis of the current situation, reasons, existing problems and solutions to the development of the convention and exhibition industry in Shanghai. Eager for Shanghai convention and exhibition industry to achieve leap-forward development to provide a reference. The innovation of this paper is: through the feasibility analysis of the brand development of Shanghai convention and exhibition industry, from the unified management, industry planning, examination and approval system, regulatory system, exhibition marketing, enterprise strength, venue construction, Starting with eight aspects such as exhibition talents, this paper analyzes the present situation, finds out the methods and measures to solve the problems, and draws the conclusion that implementing the brand development strategy of convention and exhibition industry is a powerful point of view for the rapid and healthy development of Shanghai convention and exhibition industry. In the 1990s, China's convention and exhibition industry began to develop. All kinds of problems and deficiencies of convention and exhibition industry, such as small scale, low quality, poor service, repeated exhibition, international exhibition, weak exhibition enterprises, industry association inaction and so on, have been reflected in Shanghai convention and exhibition industry. This article thinks that these problems must adopt brand development strategy to get the fundamental solution, Shanghai should walk ahead, and Shanghai also has the condition to take the lead in implementing the brand development strategy in China.
【學位授予單位】：華中農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F713.83

【引證文獻】

相關期刊論文 前1條

1 王蓮峰;葉峗葆;;世博效應與上海展會知識產權保護研究[J];法治研究;2010年11期

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本文編號：2454319