自媒體對(duì)出版品牌傳播的影響研究
發(fā)布時(shí)間：2019-01-14 12:55
【摘要】：自媒體的媒介屬性促使媒介環(huán)境發(fā)生了顛覆性的變革,出版業(yè)市場(chǎng)競(jìng)爭(zhēng)的加劇又增強(qiáng)了出版品牌傳播的重要性,自媒體的特性對(duì)出版品牌傳播有哪些影響,自媒體時(shí)代的出版品牌傳播活動(dòng)應(yīng)該如何開展,又需要遵循哪些原則,在傳統(tǒng)出版業(yè)的數(shù)字化轉(zhuǎn)型時(shí)期,這些都是值得我們深入思考的問題。
[Abstract]:Since the media attribute of the media has caused the media environment to change subversely, the market competition in the publishing industry has increased the importance of the publishing brand communication, and what influence has the characteristics of the media had on the publishing brand communication? Since the media era of publishing brand communication activities should be carried out, and what principles should be followed, in the traditional publishing industry digital transformation period, these are worthy of our in-depth thinking.
【作者單位】： 北京印刷學(xué)院;
【分類號(hào)】：G239.2
[Abstract]:Since the media attribute of the media has caused the media environment to change subversely, the market competition in the publishing industry has increased the importance of the publishing brand communication, and what influence has the characteristics of the media had on the publishing brand communication? Since the media era of publishing brand communication activities should be carried out, and what principles should be followed, in the traditional publishing industry digital transformation period, these are worthy of our in-depth thinking.
【作者單位】： 北京印刷學(xué)院;
【分類號(hào)】：G239.2
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