【摘要】：正"電熱水器行業(yè)就屬于"在產(chǎn)品領(lǐng)域競爭態(tài)勢相對穩(wěn)定,但競爭各方既不甘寂寞,又缺少有效良方"的典型。"我們常把具有一定知名度、信譽(yù)度、影響力或具有某些優(yōu)勢的企業(yè)稱之為品牌企業(yè)。當(dāng)這樣的品牌企業(yè)在一個(gè)行業(yè)或一片市場上為數(shù)眾多時(shí),他們原有的那些優(yōu)勢(如知名度、信譽(yù)度、影響力)就相對不那么明顯了。家電行業(yè)就普遍存在這樣的情況。一些產(chǎn)品領(lǐng)域的老牌家電企業(yè),自持底子厚背景深,但遇到披著"互聯(lián)網(wǎng)"紅袍的新興競爭者時(shí)也
[Abstract]:Is "electric water heater industry belongs to" in the product domain competition situation is relatively stable, but the competition each party is neither willing to be lonely, also lacks the effective good prescription "the typical." We often refer to enterprises with certain reputation, influence or some advantages as brand enterprises. When such brands are numerous in an industry or market, their original strengths (such as visibility, credibility, influence) are less obvious. This is the case in the home appliance industry. Some of the old household appliance enterprises in the field of products have a strong background, but when they encounter a new competitor in the red robes of "Internet", they also have a strong background.
【分類號(hào)】：F426.6

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