發(fā)布時間：2018-12-18 00:08

【摘要】：傳播學中拉斯韋爾的"五W模式"包括傳者(Who)、傳播內容(Says what)、傳播渠道(In which channel)、受眾(To whom)、效果(With what effect)五大要素�；�"五W模式",為進一步推進廣西那坡縣黑衣壯文化品牌傳播,應多渠道相結合,充分利用大眾媒介和新媒介提高文化品牌的傳播力;以保護和發(fā)展為前提,加強對黑衣壯文化內容的現(xiàn)代性闡釋;利用多種傳播手段拓寬傳播主體和受眾范圍;以民族特色旅游延伸黑衣壯文化品牌價值鏈。
[Abstract]:Lasswell's "five-W model" in communication includes five elements of the communicator's (Who), communication content, (Says what), communication channel, (In which channel), audience (To whom), effect (With what effect). Based on the "five-W model", in order to further promote the spread of the cultural brand of Heiyi Zhuang in Napo County, Guangxi, we should combine multiple channels and make full use of the mass media and new media to improve the communication power of the cultural brand. Based on the premise of protection and development, we should strengthen the modern interpretation of the cultural content of Black clothing Zhuang; use various means of communication to broaden the scope of communication subject and audience; and extend the value chain of Black clothing Zhuang culture brand by tourism with national characteristics.
【作者單位】： 暨南大學新聞與傳播學院;玉林師范學院文學與傳媒學院;
【基金】：國家社會科學基金項目(13BXW049) 廣西哲學社會科學一般項目(13BXW003) 廣西高校人文社會科學研究項目(SK13YB078)
【分類號】：G124;G206

【參考文獻】

相關期刊論文 前2條

1 黎明潔;陳李君;;廣西壯族“布洛陀”文化品牌發(fā)展探析[J];廣西大學學報(哲學社會科學版);2011年05期

2 馬漓，

本文編號：2384981