【摘要】：隨著教育市場的繁榮,人們對教育的選擇,不再只是關(guān)注名牌的高等教育以及名牌的職業(yè)教育,而是更多地認(rèn)識到基礎(chǔ)教育的重要性,越來越多的家長努力為自己的孩子選擇優(yōu)秀的小學(xué)教育和初中教育,這也使得一些優(yōu)秀的小學(xué)、初中學(xué)校的名氣越來越大、名聲越來越好,并在廣大家長中得到廣泛贊譽(yù)和認(rèn)可,學(xué)生們也以能夠去這些學(xué)校就讀而自豪,基礎(chǔ)教育品牌效應(yīng)逐漸形成。 教育品牌是從企業(yè)品牌中引申出來的概念,從其定義上來看,教育品牌既可以是學(xué)校的名稱、標(biāo)志和為教育消費(fèi)者提供教育服務(wù),培養(yǎng)教育消費(fèi)者的各要素(師資、校園文化、教學(xué)設(shè)施等)的總和；同時,教育品牌又可以指學(xué)校的名稱和可以作為學(xué)校名稱的標(biāo)志。 教育品牌是一種教育現(xiàn)象,是學(xué)校教育發(fā)展到一定階段的產(chǎn)物,它將推動教育理念創(chuàng)新,形成本校的教育特點(diǎn)。基礎(chǔ)教育學(xué)校要進(jìn)行品牌的定位以及推廣和溝通,在保證教育質(zhì)量的前提下,優(yōu)化其師資隊伍,培養(yǎng)其學(xué)校品牌文化�；A(chǔ)教育品牌不再是以同一種原則、同一套標(biāo)準(zhǔn)來創(chuàng)設(shè)的,而是以其發(fā)展的多樣性去適應(yīng)學(xué)生發(fā)展的特色,它既能保障每個學(xué)生在校學(xué)習(xí)期間的成功,又能培養(yǎng)出走向社會后的優(yōu)秀人才。
[Abstract]:With the prosperity of the education market, people's choice of education is not only concerned with the famous higher education and the famous vocational education, but also more aware of the importance of basic education. More and more parents are making efforts to choose excellent primary education and junior high school education for their children. This has also made some excellent primary schools, which have become more and more famous and have a better reputation. The students are proud to go to these schools and the brand effect of basic education is gradually formed. Education brand is a concept derived from enterprise brand. From its definition, education brand can not only be the name of school, but also provide educational service for education consumer, and cultivate all elements of education consumer (teachers, campus culture, etc.) The sum of teaching facilities, etc. At the same time, the education brand can also refer to the name of the school and can be used as the symbol of the name of the school. Education brand is a kind of educational phenomenon, which is the product of school education development to a certain stage. It will promote the innovation of educational idea and form the educational characteristics of our school. Under the premise of ensuring the quality of education, the elementary education school should optimize its teaching staff and cultivate its brand culture. The brand of basic education is no longer created by the same principles and standards, but with the diversity of its development to adapt to the characteristics of the development of students, it can guarantee the success of each student in school. Can also cultivate the outstanding talents after going to the society.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：G639.2

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