【摘要】： 隨著全球化和信息化的發(fā)展,產(chǎn)業(yè)集群成為當(dāng)今世界上最具特色和競(jìng)爭(zhēng)力的經(jīng)濟(jì)組織形態(tài),產(chǎn)業(yè)集群的集聚效應(yīng)在各國(guó)的國(guó)民經(jīng)濟(jì)體系中日益表現(xiàn)出非凡的活力,已經(jīng)成了當(dāng)代世界經(jīng)濟(jì)發(fā)展的一個(gè)重要現(xiàn)象,引起了眾多領(lǐng)域研究者和決策者的熱切關(guān)注。改革開放以來(lái),中國(guó)經(jīng)濟(jì)快速發(fā)展,經(jīng)濟(jì)結(jié)構(gòu)也隨之發(fā)生了巨大的轉(zhuǎn)變。在這個(gè)過程中,產(chǎn)業(yè)集群起到了至關(guān)重要的作用。但是,隨著知識(shí)經(jīng)濟(jì)的到來(lái),圍繞地理位置形成的產(chǎn)業(yè)集聚遇到了發(fā)展的瓶頸。本文認(rèn)為,打造集群品牌是實(shí)現(xiàn)產(chǎn)業(yè)集群升級(jí),從而實(shí)現(xiàn)可持續(xù)發(fā)展的重要途徑。 我國(guó)產(chǎn)業(yè)集群以勞動(dòng)密集型居多,品牌缺失、粗放經(jīng)營(yíng)、競(jìng)爭(zhēng)無(wú)序等問題日益影響著產(chǎn)業(yè)集群的發(fā)展。建立集群品牌能夠樹立差別化優(yōu)勢(shì)、專業(yè)化優(yōu)勢(shì)和規(guī)模優(yōu)勢(shì)。集群品牌能匯集集群整體的力量,為集群企業(yè)的發(fā)展提供公共品牌效應(yīng)、集聚效應(yīng),是一項(xiàng)長(zhǎng)期性的、相對(duì)壟斷性的無(wú)形資產(chǎn),從而帶動(dòng)整個(gè)區(qū)域經(jīng)濟(jì)的快速發(fā)展。 本文探討了集群品牌的內(nèi)涵,分析了不同產(chǎn)業(yè)集群的類型的集群品牌形成機(jī)制,然后,研究了產(chǎn)業(yè)集群轉(zhuǎn)型升級(jí)中的品牌效應(yīng),我們發(fā)現(xiàn)不同類型的產(chǎn)業(yè)集群有著不同的升級(jí)的路徑和集群品牌形成機(jī)制。最后提出了通過集群品牌實(shí)現(xiàn)我國(guó)產(chǎn)業(yè)集群升級(jí)的策略。
[Abstract]:With the development of globalization and information technology, industrial clusters have become the most characteristic and competitive economic organization in the world today. The agglomeration effect of industrial clusters is increasingly showing extraordinary vitality in the national economic systems of various countries. It has become an important phenomenon in the development of contemporary world economy, which has attracted the attention of researchers and decision makers in many fields. Since the reform and opening up, China's rapid economic development, the economic structure has also undergone tremendous changes. In this process, the industrial cluster has played a vital role. However, with the arrival of knowledge economy, industrial agglomeration formed around geographical location has met the bottleneck of development. This paper holds that building cluster brand is an important way to realize industrial cluster upgrade and realize sustainable development. The development of industrial clusters in China is increasingly affected by the problems of labor intensive, lack of brand, extensive management, disordered competition and so on. The establishment of cluster brand can set up differentiation advantage, specialization advantage and scale advantage. The cluster brand can gather the whole strength of the cluster, provide the public brand effect for the development of the cluster enterprise, agglomeration effect, it is a long-term, relatively monopoly intangible asset, thus driving the rapid development of the whole regional economy. This paper discusses the connotation of cluster brand, analyzes the formation mechanism of different types of cluster brand, and then studies the brand effect in the transformation and upgrading of industrial cluster. We find that different types of industrial clusters have different upgrading paths and cluster brand formation mechanism. Finally, the strategy of industrial cluster upgrading through cluster brand is put forward.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F270

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