【摘要】：對太極拳文化形象及文化品牌塑造的路徑進行闡述,認為太極拳形象作為一種客觀存在,其定位不僅是太極拳發(fā)展模式、發(fā)展方向和發(fā)展戰(zhàn)略的集中體現(xiàn),也是太極拳品牌塑造的基礎(chǔ);塑造太極拳國家形象及品牌,提升太極拳國家品牌的文化內(nèi)涵和核心價值,實施太極拳"走出去"戰(zhàn)略是當(dāng)今太極拳國際化發(fā)展的重要環(huán)節(jié)。提出強化國家意志,加強頂層設(shè)計;挖掘太極拳品牌內(nèi)涵價值,確立民族文化身份;借鑒少林品牌模式,設(shè)計品牌傳播標(biāo)志;加強太極拳國際交流,促進國際社會情感認同等塑造路徑。
[Abstract]:This paper expounds the cultural image of Taijiquan and the path of shaping the cultural brand, thinks that the image of Taijiquan as an objective existence, its orientation is not only the centralized embodiment of the development mode, the development direction and the development strategy of Taijiquan. It is also the foundation of Taijiquan brand shaping, it is an important link of the international development of Taijiquan to mold the national image and brand of Taijiquan, to promote the cultural connotation and core value of the national brand of Taijiquan, and to carry out the "going out" strategy of Taijiquan. Put forward to strengthen the national will, strengthen the top-level design, excavate the connotation value of Taijiquan brand, establish the national cultural identity, draw lessons from Shaolin brand model, design brand communication sign, strengthen the international exchange of Taijiquan, To promote the international community emotional identity and other shaping path.
【作者單位】： 濟南大學(xué)體育學(xué)院;山東大學(xué)博士后流動站;成都師范學(xué)院;山東大學(xué)體育學(xué)院;
【基金】：國家社會科學(xué)基金項目(13BTY059,15BTY093) 山東省人文社科基金(15-ZZ-TY-02)
【分類號】：G852.11

【參考文獻】

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本文編號：2226866