【摘要】： 《共同關(guān)注》欄目開(kāi)播于2003年5月1日,是中央電視臺(tái)新聞?lì)l道日播節(jié)目中的一員,它集新聞性、故事性、專(zhuān)題性、公益性于一身。社會(huì)生活是節(jié)目的新聞來(lái)源,因此社會(huì)生活中的人情百態(tài)是欄目的主要內(nèi)容,欄目尤其關(guān)注弱勢(shì)群體的生活狀態(tài)。同時(shí)欄目開(kāi)展了很多公益性活動(dòng),這種形式使得節(jié)目的收視率和活動(dòng)的知名度得到了提升。欄目在風(fēng)格上經(jīng)歷了一個(gè)轉(zhuǎn)變過(guò)程,開(kāi)播前期以調(diào)查性、揭露性報(bào)道為主,開(kāi)播一年半以后欄目開(kāi)始慢慢轉(zhuǎn)向頌揚(yáng)性報(bào)道,直到現(xiàn)在打出公益慈善牌。本文采用實(shí)證分析法并結(jié)合相關(guān)資料,從不同方面對(duì)《共同關(guān)注》進(jìn)行分析,包括報(bào)道內(nèi)容、欄目定位,品牌特色,風(fēng)格轉(zhuǎn)變等,并希望在此基礎(chǔ)上對(duì)電視欄目個(gè)案的研究提供一個(gè)有益參考。
[Abstract]:The column "Common concern", which was broadcast on May 1, 2003, is one of the daily programs in the news channel of CCTV. It integrates news, story, theme and public welfare. Social life is the news source of the program, so the social life is the main content of the column, the column pays special attention to the living condition of the disadvantaged groups. At the same time, the program carried out a lot of public welfare activities, this form of program ratings and activities awareness has been improved. The program experienced a process of change in style. In the early stage of broadcasting, it mainly focused on investigative and disclosing reports. After one and a half years of broadcasting, the column began to slowly turn to eulogizing reports, until now it was playing the charity card. This article uses the empirical analysis method and the related data to analyze "Common concern" from different aspects, including the content of the report, column positioning, brand characteristics, style change, etc. On this basis, I hope to provide a useful reference for the case study of TV programs.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類(lèi)號(hào)】：G222

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 劉穎;河南電視臺(tái)《民生大參考》欄目特色研究[D];河南大學(xué);2011年

2 余艷;電視天氣預(yù)報(bào)節(jié)目的“可視性”與“必視性”研究[D];江西師范大學(xué);2011年

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本文編號(hào)：2207160