【摘要】：正面對網(wǎng)絡媒體的巨大沖擊,以及復雜的媒介生態(tài)環(huán)境,傳統(tǒng)廣播媒體在競爭中激烈地搶奪著日漸萎縮的市場蛋糕,而音樂廣播電臺自然也不例外。為此,如何突圍而出、拓展生存空間,已經(jīng)成為各音樂廣播電臺發(fā)展亟待解決的重大課題。而品牌構(gòu)建無疑是實現(xiàn)脫穎而出的有效途徑,因此各大電臺紛紛探尋自己的品牌之路。精準定位,樹立鮮明品牌形象精準定位是節(jié)目品牌構(gòu)建的重要前提,也是最為關(guān)鍵和困難的一
[Abstract]:Facing the huge impact of the network media and the complex media ecological environment, the traditional broadcasting media are grabbing the shrinking market cake in the competition, and the music broadcasting station is no exception. Therefore, how to break through and expand the living space has become a major issue to be solved urgently in the development of music broadcasting stations. And brand construction is undoubtedly an effective way to achieve stand out, so the major radio stations have to explore their own brand road. Accurate positioning and setting up a clear brand image are the important premise of the program brand construction, and also the most critical and difficult one.
【作者單位】： 鄭州大學體育學院;
【分類號】：G229.24

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