發(fā)布時(shí)間：2018-08-13 11:10

【摘要】：在經(jīng)濟(jì)轉(zhuǎn)型的新常態(tài)下,中國(guó)正從"做大"到"做強(qiáng)"轉(zhuǎn)型升級(jí),從"中國(guó)制造"到"中國(guó)創(chuàng)造",品牌的價(jià)值、作用與功能日益凸現(xiàn)。本文從最初對(duì)品牌的定義出發(fā),結(jié)合當(dāng)前實(shí)際,對(duì)品牌的核心內(nèi)容、品牌競(jìng)爭(zhēng)的新要素、新模式及對(duì)企業(yè)品牌如何設(shè)計(jì)和策劃作了探討。
[Abstract]:Under the new normal condition of economic transformation, China is changing from "bigger" to "stronger", from "made in China" to "made in China". The value, function and function of brand are becoming more and more obvious. From the initial definition of brand, combined with the current reality, this paper discusses the core content of brand, new elements of brand competition, new model and how to design and plan the enterprise brand.
【作者單位】： 浙江武林資產(chǎn)評(píng)估有限公司;杭州聯(lián)合銀行彭埠支行;愛(ài)可環(huán)保(杭州)科技有限公司;
【分類(lèi)號(hào)】：F273.2
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本文編號(hào)：2180800