【摘要】：產(chǎn)業(yè)集群品牌凝聚著產(chǎn)業(yè)集群內(nèi)企業(yè)的共同屬性、價(jià)值等核心要素,是促進(jìn)區(qū)域經(jīng)濟(jì)發(fā)展的良好載體。目前,我國(guó)的產(chǎn)業(yè)集群品牌建設(shè)還存在著諸多共性問(wèn)題:產(chǎn)業(yè)集群缺乏具有核心內(nèi)涵的集群品牌,品牌建設(shè)大多缺乏明確的思路和整體安排,普遍存在對(duì)集群品牌重使用、輕維護(hù)、不建設(shè)的行為,產(chǎn)品同質(zhì)化競(jìng)爭(zhēng)嚴(yán)重,創(chuàng)新能力不足,等等。針對(duì)上述問(wèn)題,提出了產(chǎn)業(yè)集群品牌建設(shè)策略:明確集群品牌建設(shè)主體和品牌培植模式,形成品牌建設(shè)規(guī)劃;加強(qiáng)集群企業(yè)協(xié)同管理,建立和提升品牌聯(lián)動(dòng)效應(yīng);建立集群品牌識(shí)別系統(tǒng),規(guī)范集群品牌管理機(jī)制;建立和完善有利于產(chǎn)業(yè)集群品牌塑造的公共服務(wù)載體。最后,以沈陽(yáng)裝備制造產(chǎn)業(yè)集群為例,探討了推進(jìn)產(chǎn)業(yè)集群品牌建設(shè)的具體對(duì)策。
[Abstract]:Industrial cluster brand condenses the common attribute and value of enterprises in industrial cluster and is a good carrier to promote the development of regional economy. At present, there are still many common problems in the brand construction of industrial clusters in China: the lack of cluster brands with core connotation, the lack of clear ideas and overall arrangement of brand construction, and the widespread reuse of cluster brands. Light maintenance, non-construction behavior, product homogenization competition, innovation capacity, and so on. Aiming at the above problems, this paper puts forward the strategy of brand building in industrial cluster: defining the main body and mode of brand building in cluster, forming brand building plan, strengthening cooperative management of cluster enterprises, establishing and promoting the linkage effect of brand; Establish the cluster brand identification system, standardize the cluster brand management mechanism, establish and perfect the public service carrier which is conducive to the brand shaping of industrial cluster. Finally, taking Shenyang equipment manufacturing industry cluster as an example, the concrete countermeasures to promote the brand construction of industrial cluster are discussed.
【作者單位】： 遼寧生產(chǎn)力促進(jìn)中心;東北大學(xué)工商管理學(xué)院;
【基金】：國(guó)家火炬計(jì)劃面上項(xiàng)目(2013GH550160) 國(guó)家科技支撐計(jì)劃(2102BAH25F00) 遼寧省教育廳一般項(xiàng)目(wj2013044) 遼寧省科技廳軟科學(xué)項(xiàng)目(2013401028)
【分類號(hào)】：F273.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 楊佐飛;;基于產(chǎn)業(yè)集群的浙江區(qū)域品牌建設(shè)策略[J];改革與戰(zhàn)略;2011年06期

2 熊愛(ài)華;;基于產(chǎn)業(yè)集群的區(qū)域品牌培植模式比較分析[J];經(jīng)濟(jì)管理;2008年16期

3 吳飛美;;基于產(chǎn)業(yè)集群的區(qū)域品牌形成機(jī)制研究[J];江西師范大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2010年06期

4 李慧;;復(fù)雜裝備制造業(yè)集群創(chuàng)新網(wǎng)絡(luò)研究及啟示[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2012年11期

5 林長(zhǎng)富;;產(chǎn)業(yè)集群與品牌發(fā)展的理論探析——以浙江省為例[J];生產(chǎn)力研究;2009年19期

6 馬震;;基于產(chǎn)業(yè)集群的區(qū)域品牌建設(shè)研究[J];生產(chǎn)力研究;2011年12期

7 王哲;;產(chǎn)業(yè)集群、區(qū)域品牌與區(qū)域經(jīng)濟(jì)轉(zhuǎn)型[J];商業(yè)時(shí)代;2007年21期

【共引文獻(xiàn)】

相關(guān)期刊論文 前10條

1 楊U，

本文編號(hào)：2170874