【摘要】：正設(shè)計(jì)說明:江蘇老字號(hào)品牌識(shí)別設(shè)計(jì),以篆變體"蘇"字和"號(hào)"文字形態(tài)相結(jié)合,體現(xiàn)江蘇老字號(hào)識(shí)別性和文化特質(zhì)。標(biāo)志整體外形突出了老字號(hào)的特質(zhì)和江蘇地域人文內(nèi)涵,突出老字號(hào)人文和品牌價(jià)值。整體形象展現(xiàn)江蘇老字號(hào)傳統(tǒng)與現(xiàn)代、品牌與人文融匯的理念。
[Abstract]:Positive design description: Jiangsu old brand recognition design, with the Zhuan variant "Su" and "No" character form combined to reflect Jiangsu's old brand recognition and cultural characteristics. The overall appearance of the logo highlights the characteristics of the old brand and the regional humanistic connotation of Jiangsu province, highlighting the humanistic and brand value of the old brand. The whole image shows the traditional and modern of Jiangsu old brand, the concept of brand and humanity fusion.
【作者單位】： 北京工商大學(xué);
【分類號(hào)】：J524.4
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本文編號(hào)：2157329