【摘要】：正品牌圖書在形成品牌的過程中以及在形成品牌后的市場(chǎng)競(jìng)爭(zhēng)中,因?yàn)轷r明的專業(yè)特色、準(zhǔn)確的讀者定位、實(shí)用的內(nèi)容資源、新穎的編寫形式等受到了消費(fèi)者的廣泛認(rèn)可,久而久之形成了在本領(lǐng)域內(nèi)的品牌影響力,一部分經(jīng)得住時(shí)間考驗(yàn)的則成為經(jīng)典之作、傳世之作。《新編藥物學(xué)》在歷經(jīng)60余年而長(zhǎng)銷不衰,曾三度被評(píng)為全國(guó)優(yōu)秀暢銷書,榮獲"新中國(guó)60年最具
[Abstract]:In the process of brand formation and in the market competition after brand formation, due to its distinctive professional characteristics, accurate reader orientation, practical content resources, novel writing forms and so on, the positive brand books have been widely recognized by consumers. Over time, brand influence has been formed in this field, and some of the ones that have stood the test of time have become classics and handed down. [new Pharmacology] has been sold for more than 60 years and has been rated as the best seller in the country for three times. Won the title of "60 years of New China"
【作者單位】： 人民衛(wèi)生出版社;
【分類號(hào)】：G232.2
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本文編號(hào)：2135840