【摘要】：正傳統(tǒng)媒體特別在意傳播和立場(chǎng),關(guān)于傳播,傳統(tǒng)媒體在意的是我的發(fā)行量多少?我覆蓋了多少省區(qū)?多少行業(yè)?多少年齡層?因?yàn)樗瓘V告賺錢,然后才有錢發(fā)工資讓記者生產(chǎn)內(nèi)容。關(guān)于立場(chǎng),傳統(tǒng)媒體特別在意我的使命是什么?我的愿景是什么?但在新媒體的環(huán)境下,這兩種心態(tài)是不是會(huì)面臨變遷?我今天嘗試著提出一個(gè)新觀點(diǎn):新媒體的走向,不再是傳播和立場(chǎng),而是參與和認(rèn)同,這與傳播和立場(chǎng)是相對(duì)的。為說明這一問題,我今天要舉一個(gè)例子,這個(gè)例子是以媒體聯(lián)盟的方式做公益。
[Abstract]:Traditional media is particularly concerned about communication and position, on the communication, traditional media care about my circulation is how much? How many provinces have I covered? How many industries? What age group? Because he has to pull advertising to make money, and then have the money to pay reporters to produce content. With regard to the position, what is my mission that the traditional media are particularly concerned about? What's my vision? But in the new media environment, these two attitudes will be faced with changes? I'm trying to put forward a new idea today: the direction of new media is no longer communication and position, but participation and identity, which is opposite to communication and position. To illustrate this issue, I would like to give an example today, which is to do the public good in the form of a media alliance.
【作者單位】： 阿里巴巴集團(tuán)新媒體事業(yè)部;
【分類號(hào)】：G206

【相似文獻(xiàn)】

相關(guān)期刊論文 前3條

1 任媛媛;;探析主流文化訴求下的媒體聯(lián)盟實(shí)踐[J];福建廣播電視大學(xué)學(xué)報(bào);2011年04期

2 孫玲;;淺析晚報(bào)、都市報(bào)的同質(zhì)化現(xiàn)象——以《遼沈晚報(bào)》、《沈陽晚報(bào)》、《華商晨報(bào)》為研究對(duì)象[J];商業(yè)文化(學(xué)術(shù)版);2008年02期

3 薛杰;;論媒體聯(lián)盟在上海世博會(huì)報(bào)道中的運(yùn)用[J];新聞研究導(dǎo)刊;2010年04期

，

本文編號(hào)：2133087