本文選題：電視新聞主持人 + 形象塑造��； 參考：《中南大學(xué)》2009年碩士論文

【摘要】： 論文深入分析了電視新聞主持人的概念和分類,以及形象塑造的基本要求,詮釋了電視欄目品牌化經(jīng)營(yíng)發(fā)展之路,在此基礎(chǔ)上詳細(xì)研究了電視新聞主持人形象塑造與欄目品牌化經(jīng)營(yíng)的關(guān)系,并針對(duì)“品牌化經(jīng)營(yíng)時(shí)代”主持人的主體素質(zhì),建設(shè)性地提出了塑造“品牌新聞主持人”的基本要求,基于品牌欄目的主持人形象塑造,針對(duì)性的研究了國(guó)內(nèi)外品牌欄目和我國(guó)“品牌化經(jīng)營(yíng)時(shí)代”新聞主持人形象塑造的策略。同時(shí),詳細(xì)分析了欄目品牌化經(jīng)營(yíng)中主持人遴選機(jī)制、形象培育、包裝宣傳以及發(fā)展現(xiàn)狀和“藍(lán)海戰(zhàn)略”。研究成果如下: 1.明確了我國(guó)電視新聞主持人概念和主持人節(jié)目的分類,確立了新聞主持人基本素質(zhì)的組成和內(nèi)涵。 2.理清了電視新聞主持人形象塑造和欄目品牌化經(jīng)營(yíng)關(guān)系的內(nèi)在聯(lián)系以及必然趨勢(shì)。 3.提出了“品牌化經(jīng)營(yíng)時(shí)代”提高主持人素質(zhì)的思想方法及專業(yè)要求。 4.在中外傳媒產(chǎn)業(yè)分析對(duì)比當(dāng)中找到了“品牌化經(jīng)營(yíng)時(shí)代”主持人塑造的產(chǎn)業(yè)機(jī)制內(nèi)涵。 5.證實(shí)了品牌欄目與明星主持互動(dòng)雙贏是傳媒產(chǎn)業(yè)市場(chǎng)化競(jìng)爭(zhēng)的必然結(jié)果
[Abstract]:The paper deeply analyzes the concept and classification of TV news presenters, as well as the basic requirements of image shaping, and explains the road of brand management and development of TV columns. On this basis, the relationship between TV news host image shaping and column brand management is studied in detail, and the main quality of the host in the "brand management era" is discussed. The author puts forward the basic requirements of shaping "brand news host" constructively, and builds the host image based on brand column. This paper studies the strategies of image shaping of domestic and foreign brand columns and news presenters in the Age of Brand Management. At the same time, the selection mechanism of host, image cultivation, packaging propaganda, development status and blue sea strategy in column brand management are analyzed in detail. The research results are as follows: 1. This paper clarifies the concept of TV news host and the classification of host program, and establishes the composition and connotation of the basic quality of news anchor. 2. To clarify the television news host image shaping and column brand management relationship of the internal relationship and the inevitable trend. 3. This paper puts forward the ideological methods and professional requirements of improving the quality of the host in the Age of Brand Management. 4. In the analysis and comparison of Chinese and foreign media industry, we find the connotation of industrial mechanism created by the moderator of "Brand Management era". 5. It is proved that the interactive win-win between brand column and star host is the inevitable result of the marketing competition of media industry.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：G222

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本文編號(hào)：2089709