本文選題：三維動(dòng)畫技術(shù) + 茶品牌　； 參考：《福建茶葉》2017年09期

【摘要】：茶品牌包裝既應(yīng)該表現(xiàn)出茶品牌的行業(yè)特征、產(chǎn)品特征以及文化特征,還需要一定的商業(yè)訴求,在銷售的過程中起到宣傳的作用。我國(guó)傳統(tǒng)的茶品牌包裝設(shè)計(jì)采用繪制或者機(jī)器統(tǒng)一打印標(biāo)簽的方式進(jìn)行產(chǎn)品包裝,這種方式雖然簡(jiǎn)單快速,但是從包裝效果來(lái)說,一方面是受眾已經(jīng)厭倦了這種傳統(tǒng)的茶品包裝方式。二是包裝不突出、不鮮明,也難以在琳瑯滿目的茶葉市場(chǎng)中形成競(jìng)爭(zhēng)優(yōu)勢(shì)。為此,借助三維動(dòng)畫技術(shù)應(yīng)用進(jìn)行茶品牌包裝過程中融入三維動(dòng)畫技術(shù),借助虛擬化設(shè)計(jì)、動(dòng)態(tài)化設(shè)計(jì)進(jìn)行茶品牌包裝,對(duì)于提高包裝設(shè)計(jì)的多樣化和開放性有積極意義。為此本文在分析中結(jié)合三維動(dòng)畫技術(shù)的應(yīng)用,對(duì)該技術(shù)在產(chǎn)品牌包裝中的應(yīng)用和表現(xiàn)進(jìn)行了探討。
[Abstract]:Tea brand packaging should not only show the industry characteristics, product characteristics and cultural characteristics of tea brand, but also need certain commercial appeal, play a role in the marketing process. The traditional tea brand packaging design of our country adopts the way of drawing or machine printing label to carry on the product packaging, this way is simple and fast, but from the packaging effect, On the one hand, the audience has been tired of this traditional tea packaging. Second, the packaging is not prominent, not bright, but also difficult to form a competitive advantage in the dazzling tea market. Therefore, the application of 3D animation technology in tea brand packaging process, virtual design, dynamic design for tea brand packaging, for improving the diversity and openness of packaging design has a positive significance. In this paper, the application and performance of this technology in brand packaging are discussed in combination with the application of 3D animation technology.
【作者單位】： 海口經(jīng)濟(jì)學(xué)院;
【分類號(hào)】：TS206;TS272
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本文編號(hào)：2082913