發(fā)布時(shí)間：2018-06-29 06:37

  本文選題：Management + Game　； 參考：《東北大學(xué)　》2008年碩士論文

【摘要】： 企業(yè)面臨的外部經(jīng)濟(jì)環(huán)境瞬息萬(wàn)變,生產(chǎn)戰(zhàn)略管理實(shí)踐日益受到企業(yè)管理者的高度重視。如何有效地利用企業(yè)資源,制定與企業(yè)外部環(huán)境相適應(yīng)的生產(chǎn)戰(zhàn)略,已成為企業(yè)生存和發(fā)展的頭等大事。然而,生產(chǎn)戰(zhàn)略的制定并不是企業(yè)成功的標(biāo)志,而僅代表一個(gè)良好的開(kāi)端,有效地實(shí)施企業(yè)所制定的生產(chǎn)戰(zhàn)略才是企業(yè)成功的關(guān)鍵。 Management Game課程模擬了一個(gè)典型的多國(guó)市場(chǎng)競(jìng)爭(zhēng)環(huán)境,各公司的運(yùn)作及管理涉及到營(yíng)銷、生產(chǎn)、財(cái)務(wù)、研發(fā)等諸多方面。參與者通過(guò)“經(jīng)營(yíng)”一家在模擬的國(guó)際化的市場(chǎng)環(huán)境中動(dòng)態(tài)競(jìng)爭(zhēng)的跨國(guó)公司,學(xué)習(xí)如何在不確定的環(huán)境中和限定的時(shí)間壓力下通過(guò)相互協(xié)作制定并實(shí)施公司戰(zhàn)略規(guī)劃。本文是基于參與模擬經(jīng)營(yíng)的羲和國(guó)際表業(yè)公司的TA品牌生產(chǎn)戰(zhàn)略實(shí)踐而寫(xiě)成的。 羲和國(guó)際表業(yè)公司是MG環(huán)境中的虛擬公司之一,總部設(shè)在美國(guó)的跨國(guó)公司,在美國(guó)、中國(guó)和瑞士設(shè)有生產(chǎn)和研發(fā)基地,以高、中檔腕表為主要產(chǎn)品,產(chǎn)品銷往全球三大洲的六個(gè)國(guó)家�；趯�(duì)羲和表業(yè)公司2008～2010年度三年的TA品牌生產(chǎn)運(yùn)營(yíng)戰(zhàn)略管理實(shí)踐,本文詳細(xì)闡述了經(jīng)營(yíng)過(guò)程中的TA品牌生產(chǎn)戰(zhàn)略的制定與執(zhí)行,主要內(nèi)容包括TA品牌生產(chǎn)戰(zhàn)略環(huán)境分析、TA品牌生產(chǎn)戰(zhàn)略的制定和調(diào)整、以及TA品牌生產(chǎn)戰(zhàn)略的實(shí)施和評(píng)價(jià)等。
[Abstract]:The external economic environment of enterprises is changing rapidly, and the practice of production strategy management is paid more and more attention by enterprise managers. How to make effective use of enterprise resources and formulate production strategy suitable to the external environment of enterprises has become the most important task for the survival and development of enterprises. However, the formulation of a production strategy is not a sign of success, but a good start. The effective implementation of the production strategy formulated by the enterprise is the key to the success of the enterprise. The course of Management Game simulates a typical multinational market competition environment. The operation and management of each company involves marketing, production, finance, Research and development and many other aspects. By "operating" a multinational corporation that competes dynamically in a simulated international market environment, participants learn how to formulate and implement corporate strategic plans in uncertain environments and under limited time pressure by collaborating with each other. This paper is based on the practice of the TA brand production strategy of Xi and the International Table Industry Company. Xi and the international watch industry company is one of the virtual companies in MG environment, headquartered in the United States, multinational companies, in the United States, China and Switzerland have production and R & D bases, with high, medium range watches as the main products, The products are sold to six countries on three continents. Based on the strategic management practice of TA brand production and operation for three years in 2008 and 2010, this paper elaborates the formulation and execution of TA brand production strategy in the course of operation. The main contents include the environmental analysis of TA brand production strategy, the formulation and adjustment of TA brand production strategy, and the implementation and evaluation of TA brand production strategy.
【學(xué)位授予單位】：東北大學(xué)　
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F273.2;F416.87

【共引文獻(xiàn)】

相關(guān)期刊論文 前10條

1 鄭筠,魏法杰;企業(yè)的競(jìng)爭(zhēng)戰(zhàn)略與生產(chǎn)系統(tǒng)的動(dòng)態(tài)發(fā)展[J];北京航空航天大學(xué)學(xué)報(bào);1998年02期

2 王浩然,曾鳳章;精益生產(chǎn)方式在我國(guó)制造業(yè)推廣應(yīng)用對(duì)策研究[J];北京輕工業(yè)學(xué)院學(xué)報(bào);2001年02期

3 馮仁德,邵傳毅,劉海英;實(shí)施適宜的ERP系統(tǒng)提升企業(yè)競(jìng)爭(zhēng)力[J];商業(yè)研究;2002年09期

4 姜海虹;企業(yè)信息系統(tǒng)與企業(yè)環(huán)境分析[J];山東工商學(xué)院學(xué)報(bào);2004年05期

5 夏鑫,孫淑蘭,張志容;煤炭企業(yè)ERP應(yīng)用現(xiàn)狀及理論初探[J];山東工商學(xué)院學(xué)報(bào);2005年01期

6 廖馨;夏訓(xùn)嘉;;加強(qiáng)供應(yīng)鏈管理 提升企業(yè)核心競(jìng)爭(zhēng)力[J];包裝工程;2007年10期

7 陳芝;唐勝輝;單汨源;;制造企業(yè)庫(kù)存多因素分類矩陣管理策略研究[J];財(cái)經(jīng)理論與實(shí)踐;2008年06期

8 曾慶元;構(gòu)建現(xiàn)代物流管理的戰(zhàn)略框架[J];柴油機(jī)設(shè)計(jì)與制造;2004年02期

9 王，

本文編號(hào)：2081243