本文選題：如何 + 有效　； 參考：《當代電視》2013年04期

【摘要】：正在多元化視聽渠道發(fā)展的今天,電視作為傳統(tǒng)媒介的龍頭地位已受到?jīng)_擊和挑戰(zhàn)。如何保持自身品牌優(yōu)勢并快速發(fā)掘新的品牌欄目,已成為當代社會對電視制作單位的總體要求。電視欄目作為電視臺的重要經(jīng)營項目,影響著電視收視率,也是電視臺競爭中的核心部分。電視臺的管理者需要從技術(shù)、形象、創(chuàng)意策略、經(jīng)營理念等方面全方位提升欄目的自我品牌形象,才能保持優(yōu)勢地位。因此,電視欄目的品牌化趨勢已經(jīng)勢不可擋。那么,如何有效營造品
[Abstract]:Today, with the development of diversified audio-visual channels, television as the leading position of traditional media has been challenged and challenged. How to maintain its own brand advantages and quickly explore new brand columns has become the overall requirement of TV production units in contemporary society. As an important operating project of TV station, TV column affects TV ratings and is the core part of TV competition. The managers of TV station need to improve the self-brand image of the column from the aspects of technology, image, creative strategy, management idea and so on, in order to maintain the superiority position. As a result, the trend of brand TV programs has been irresistible. So, how to build effectively
【作者單位】： 成都大學(xué)美術(shù)學(xué)院;
【分類號】：G222
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本文編號：2080501