本文選題：國(guó)家形象 + 國(guó)家領(lǐng)導(dǎo)人��； 參考：《現(xiàn)代傳播(中國(guó)傳媒大學(xué)學(xué)報(bào))》2015年04期

【摘要】：品牌是國(guó)家和地區(qū)經(jīng)濟(jì)實(shí)力和競(jìng)爭(zhēng)能力的集中體現(xiàn),要在國(guó)際社會(huì)構(gòu)建我國(guó)經(jīng)濟(jì)富國(guó)的國(guó)家形象、實(shí)現(xiàn)民族復(fù)興的"中國(guó)夢(mèng)",必須加強(qiáng)自主創(chuàng)新、推進(jìn)自主品牌發(fā)展。本文聚焦于與國(guó)家領(lǐng)導(dǎo)人相關(guān)的自主品牌傳播行為,從中探尋其背后國(guó)家形象戰(zhàn)略層面的深層關(guān)系內(nèi)涵,基于"頂層設(shè)計(jì)"概念提出以國(guó)家領(lǐng)導(dǎo)人為核心載體的"自主品牌頂層傳播模型",并對(duì)國(guó)家領(lǐng)導(dǎo)人對(duì)自主品牌傳播的載體作用及其傳播機(jī)制展開深入分析。
[Abstract]:Brand is the concentrated embodiment of national and regional economic strength and competitive ability. In order to construct the national image of China's economic rich country and realize the "Chinese Dream" of national rejuvenation in the international society, we must strengthen independent innovation and promote the development of independent brand. This paper focuses on the independent brand communication behavior related to national leaders, from which to explore the underlying national image of the strategic level of the deep relationship, Based on the concept of "top-level design", this paper puts forward a "top-level communication model of independent brand" with national leaders as the core carrier, and deeply analyzes the role of national leaders in the carrier of independent brand communication and its communication mechanism.
【作者單位】： 中國(guó)傳媒大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【分類號(hào)】：G206-F

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 于施洋;王t熻，

本文編號(hào)：2079354