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探尋都市報(bào)服務(wù)品牌的支撐點(diǎn)——從廊坊都市報(bào)民生報(bào)道實(shí)踐說起

發(fā)布時(shí)間:2018-06-15 05:39

  本文選題:民生報(bào)道 + 報(bào)紙品牌; 參考:《新聞與寫作》2014年05期


【摘要】:正隨著各級(jí)黨政機(jī)關(guān)信息公開力度的不斷加大和媒體競(jìng)爭(zhēng)的日趨激烈,民生新聞以其報(bào)道領(lǐng)域?qū)、大眾需求廣、服務(wù)性突出等特點(diǎn),已經(jīng)成為報(bào)紙樹立品牌、擴(kuò)大影響力和競(jìng)爭(zhēng)力的重要抓手。2013年2月1日,試刊運(yùn)行3年的廊坊都市報(bào)正式創(chuàng)刊。創(chuàng)刊至今,廊坊都市報(bào)從實(shí)實(shí)在在為老百姓服務(wù)中找到了都市報(bào)的立身之本、發(fā)展之源,報(bào)紙品牌形象深入人心,也給廊坊日?qǐng)?bào)社帶來了豐厚的社會(huì)效益和經(jīng)濟(jì)效益。報(bào)紙的發(fā)行增
[Abstract]:With the increasing publicity of information among party and government organs at all levels and the increasingly fierce competition in the media, people's livelihood news has become a brand established by newspapers because of its wide coverage field, wide public demand, outstanding service, and so on. Expansion of influence and competitiveness of the important grasp. February 1, 2013, the trial run for 3 years Langfang Metropolis Daily officially founded. Since its inception, Langfang Metropolis Daily has found the root and source of its development from the actual service to the common people. The brand image of the newspaper has been deeply rooted in the people's heart, and it has also brought rich social and economic benefits to Langfang Daily. An increase in the circulation of newspapers
【作者單位】: 河北廊坊日?qǐng)?bào)社黨委;
【分類號(hào)】:G212

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相關(guān)期刊論文 前1條

1 謝曉笛;;民生報(bào)道要突出五新[J];新聞天地(論文版);2009年07期

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本文編號(hào):2020901

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