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民族品牌向高端品牌邁進的路徑思考

發(fā)布時間:2018-06-13 21:56

  本文選題:民族 + 品牌; 參考:《中國皮革》2013年04期


【摘要】:正世界奢侈品協(xié)會發(fā)布的《2012"黃金周"中國境外消費分析報告》統(tǒng)計結果顯示,在2012年短短的7天"黃金周"期間,中國人出境消費奢侈品集中累計約38.5億歐元,比上年同期增長了14%。加上"黃金周"期間境外的隱形消費與奢侈品服務業(yè)消費,預計超過60億歐元,中國"黃金周"已成為境外
[Abstract]:The statistical results of the <2012 "Golden Week" of China's "Golden Week" published by the World Luxury Association showed that in the short 7 day "Golden Week" in 2012, Chinese outbound consumption of luxury goods was about 3 billion 850 million euros, increasing the consumption of stealth and luxury goods outside the same period of 14%. plus the "Golden Week" during the period of "Golden Week". Expected to exceed 6 billion euros, China's "Golden Week" has become offshore.
【作者單位】: 中國皮革協(xié)會;
【分類號】:F426.86;F273.2
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本文編號:2015589

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