本文選題：在線品牌社區(qū) + 信息生態(tài)系統(tǒng)��； 參考：《現(xiàn)代情報(bào)》2017年06期

【摘要】：[目的 /意義]本文通過構(gòu)建在線品牌社區(qū)信息生態(tài)系統(tǒng)演進(jìn)模型,對在線品牌社區(qū)的信息生態(tài)系統(tǒng)構(gòu)成要素及其內(nèi)部反饋機(jī)制進(jìn)行深入分析,探討在線品牌社區(qū)的信息主體規(guī)模和信息環(huán)境與知識(shí)增量間的作用機(jī)理,揭示在線品牌社區(qū)信息生態(tài)系統(tǒng)演進(jìn)的一般規(guī)律。[方法 /過程]以信息生態(tài)學(xué)為視角對在線品牌社區(qū)信息生態(tài)系統(tǒng)的概念、構(gòu)成要素進(jìn)行分析,運(yùn)用系統(tǒng)動(dòng)力學(xué)方法構(gòu)建在線品牌社區(qū)信息生態(tài)系統(tǒng)演進(jìn)模型,通過仿真方法對系統(tǒng)演進(jìn)機(jī)理進(jìn)行分析。[結(jié)果 /結(jié)論]從系統(tǒng)仿真分析結(jié)果來看,模型內(nèi)部各水平變量在演進(jìn)過程中的變化趨勢較好的擬合了先前學(xué)者們的研究結(jié)論與理論觀點(diǎn),從而證明了模型構(gòu)建的合理性與適用性。
[Abstract]:[objective / significance] by constructing the information ecosystem evolution model of online brand community, this paper deeply analyzes the elements of information ecosystem and its internal feedback mechanism of online brand community. This paper probes into the scale of information subject and the mechanism between information environment and knowledge increment in online brand community, and reveals the general law of the evolution of information ecosystem in online brand community. [method / process] from the perspective of information ecology, the concept and elements of information ecosystem of online brand community were analyzed, and the evolution model of information ecosystem of online brand community was constructed by system dynamics method. The mechanism of system evolution is analyzed by simulation method. [results / conclusions] from the results of system simulation analysis, the variation trend of each level variable in the evolution process of the model fits well with the research conclusions and theoretical viewpoints of previous scholars. Thus, the rationality and applicability of the model construction are proved.
【作者單位】： 湖北警官學(xué)院偵查系;中南民族大學(xué)管理學(xué)院;
【基金】：國家社會(huì)科學(xué)基金項(xiàng)目“品牌依戀驅(qū)動(dòng)下的用戶在線評論信息生成機(jī)制研究”(項(xiàng)目編號(hào):16CTQ026)
【分類號(hào)】：F273.2;F713.36

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