移動互聯(lián)網(wǎng)環(huán)境下品牌建設新思路
發(fā)布時間:2018-06-11 20:07
本文選題:移動互聯(lián)網(wǎng) + 科學技術(shù) ; 參考:《山西師大學報(社會科學版)》2014年S5期
【摘要】:目前,品牌已經(jīng)成為各個企業(yè)占有經(jīng)濟市場的一種重要手段,如何對品牌進行科學合理的建設是現(xiàn)代企業(yè)集團面臨的一項重大難題。隨著科學技術(shù)的不斷發(fā)展,我國已經(jīng)邁入了網(wǎng)絡時代,許多品牌已經(jīng)開始與各種互聯(lián)網(wǎng)相互緊密的聯(lián)系起來,例如移動互聯(lián)網(wǎng)、電信互聯(lián)網(wǎng)以及聯(lián)通互聯(lián)網(wǎng)等。但是受傳統(tǒng)經(jīng)濟的影響下,在互聯(lián)網(wǎng)環(huán)境下的品牌建設依然存在著各種各樣的問題。
[Abstract]:At present, brand has become an important means for each enterprise to occupy the economic market. How to build brand scientifically and reasonably is a major problem faced by modern enterprise groups. With the continuous development of science and technology, our country has entered the network era, many brands have begun to be closely linked with various Internet, such as mobile Internet, telecommunications Internet and Internet Unicom, and so on. However, under the influence of traditional economy, there are still various problems in brand construction under the Internet environment.
【作者單位】: 廣東輕工職業(yè)技術(shù)學院;
【分類號】:F273.2;F279.2
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本文編號:2006532
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