本文選題：綠色食品 + 區(qū)域品牌　； 參考：《東岳論叢》2017年06期

【摘要】：綠色食品區(qū)域品牌發(fā)展是中國農(nóng)業(yè)現(xiàn)代化發(fā)展的主流趨勢,綠色食品區(qū)域品牌生態(tài)系統(tǒng)研究受到理論界和實踐界的共同關(guān)注�，F(xiàn)有研究系統(tǒng)構(gòu)建要素篩選效率不足,且尚未運用區(qū)域品牌生態(tài)系統(tǒng)理論對綠色食品產(chǎn)業(yè)進(jìn)行深入分析,因此,基于復(fù)雜適應(yīng)性理論,引入生態(tài)系統(tǒng)理論分析、構(gòu)建綠色食品區(qū)域品牌生態(tài)系統(tǒng)尤為重要。在剖析綠色食品區(qū)域品牌生態(tài)系統(tǒng)構(gòu)成要素的基礎(chǔ)上,運用系統(tǒng)動力學(xué)方法分析梳理出系統(tǒng)內(nèi)二級驅(qū)動機制和非線性能量輸入、輸出機制以及四條因果反饋回路。據(jù)此,可通過三種途徑推動中國綠色食品區(qū)域品牌生態(tài)系統(tǒng)優(yōu)化發(fā)展:拓展企業(yè)動態(tài)能力,增強企業(yè)資源吸收能力、資源利用和成果轉(zhuǎn)化能力;發(fā)揮政府公共營銷和市場維護作用;做大龍頭企業(yè),發(fā)揮產(chǎn)業(yè)集群協(xié)同營銷和資源協(xié)同配置等職能。
[Abstract]:The development of regional brand of green food is the mainstream trend of agricultural modernization in China. The research on regional brand ecosystem of green food has been paid attention to by both theoretical and practical circles. The existing research system is not efficient enough to screen the elements of construction, and the regional brand ecosystem theory has not been used to analyze the green food industry. Therefore, based on the complex adaptability theory, the theory of ecosystem analysis is introduced. It is very important to construct regional brand ecosystem of green food. On the basis of analyzing the elements of regional brand ecosystem of green food, the system dynamics method is used to analyze and sort out the secondary driving mechanism, nonlinear energy input and output mechanism and four causal feedback loops in the system. According to this, we can promote the regional brand ecosystem optimization development of green food in China through three ways: to expand the dynamic ability of enterprises, to strengthen the ability of absorbing resources, to utilize resources and to transform achievements; We should give full play to the functions of government public marketing and market maintenance, as well as the functions of industrial cluster cooperative marketing and resource allocation.
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本文編號：1982157