本文選題：互聯(lián)網(wǎng)平臺 + 中國制造�。� 參考：《決策探索(上半月)》2016年11期

【摘要】：正從一家32年前瀕臨倒閉的集體小廠,到全球白色家電第一品牌,從不斷創(chuàng)新求變,到11年來向互聯(lián)網(wǎng)平臺企業(yè)轉型……解碼"青島制造",海爾成為一個無法回避的巨大存在。從一位普通的企業(yè)負責人成長為全球知名的企業(yè)管理思想家,執(zhí)掌海爾航向的張瑞敏,對"青島制造""中國制造"有著怎樣的理解?如果說海爾過去是制造產品、服務,今天究竟在"制造"什么?
[Abstract]:From a small collective factory that was on the verge of collapse 32 years ago, to the world's No. 1 white goods brand, from constant innovation to 11 years of transformation to Internet platform enterprises. Decode "made in Qingdao", Haier has become an unavoidable huge existence. From an ordinary corporate head to become a world-renowned business management thinker, Haier heading the Zhang Ruimin, "made in Qingdao" and "made in China" what is the understanding? If Haier used to be a manufacturer of products and services, what on earth was it "manufactured" today?
【分類號】：F426.6
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本文編號：1963834