發(fā)布時間：2018-05-24 21:14

  本文選題：TWG + Tea茶品牌��； 參考：《茶葉通訊》2016年04期

【摘要】：隨著經(jīng)濟(jì)全球化腳步的加快,世界茶產(chǎn)業(yè)蒸蒸日上,茶葉企業(yè)和茶葉品牌穩(wěn)步發(fā)展。在琳瑯滿目的商品選擇和日益激烈的市場競爭下,茶企想要脫穎而出就必須重視茶葉品牌的建設(shè)。本文介紹了TWG Tea茶葉品牌的創(chuàng)立與發(fā)展歷程及品牌經(jīng)營亮點(diǎn)等,以期為國內(nèi)茶品牌的建設(shè)提供有益的啟示。
[Abstract]:With the acceleration of economic globalization, the world tea industry is booming, tea enterprises and tea brands are developing steadily. Tea enterprises must attach importance to the construction of tea brands if they want to stand out under the wide selection of commodities and increasingly fierce market competition. This paper introduces the founding and developing course of TWG Tea tea brand and the bright spot of brand management in order to provide beneficial enlightenment for the construction of domestic tea brand.
【作者單位】： 湖南農(nóng)業(yè)大學(xué)園藝園林學(xué)院;
【分類號】：F426.82;F273.2
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本文編號：1930565