本文選題：Management + Game　； 參考：《東北大學(xué)　》2008年碩士論文

【摘要】： Management Game是由美國卡耐基梅隆大學(xué)開發(fā)的一個(gè)全球性模擬經(jīng)營訓(xùn)練課程。該課程借助計(jì)算機(jī)模擬出全球各主要市場的經(jīng)營環(huán)境,同時(shí)通過網(wǎng)絡(luò)使全球各地的學(xué)生共同參與的一個(gè)模擬經(jīng)營項(xiàng)目。通常該項(xiàng)目由5～6個(gè)MBA學(xué)員組成一個(gè)團(tuán)隊(duì),經(jīng)營管理一個(gè)虛擬的跨國公司。而所有公司生產(chǎn)和銷售的產(chǎn)品均為手表,并且每個(gè)公司都經(jīng)營兩個(gè)品種的手表,即價(jià)格敏感性產(chǎn)品和質(zhì)量敏感性產(chǎn)品。所有公司的產(chǎn)品均在以下六個(gè)國家中銷售:曰本、墨西哥、中國、英國、德國、美國。 羲和國際表業(yè)有限公司(簡稱羲和國際)是由東北大學(xué)工商管理學(xué)院2006級的MBA學(xué)員參與該課程時(shí)組建的公司,由六名學(xué)員組成該公司的高級管理團(tuán)隊(duì),分別任公司的首席執(zhí)行官、CW品牌腕表營銷總監(jiān)、TA品牌腕表營銷總監(jiān)、CW品牌腕表生產(chǎn)運(yùn)營總監(jiān)、TA品牌腕表生產(chǎn)運(yùn)營總監(jiān)和首席財(cái)務(wù)官。分別負(fù)責(zé)公司的戰(zhàn)略、營銷、生產(chǎn)和財(cái)務(wù)等工作。本文作者任TA品牌腕表營銷總監(jiān),主要負(fù)責(zé)負(fù)責(zé)TA品牌系列產(chǎn)品在全球的營銷工作。 論文首先對羲和國際所處的經(jīng)營環(huán)境進(jìn)行了分析,結(jié)合過去5年的歷史經(jīng)營數(shù)據(jù),制定了2008～2010年的戰(zhàn)略規(guī)劃及相應(yīng)的經(jīng)營指標(biāo)。其次,論文描述了在實(shí)際模擬運(yùn)營中的戰(zhàn)略制定、實(shí)施和調(diào)整,并對戰(zhàn)略管理方面的問題進(jìn)行了總結(jié)和分析。最后,論文以羲和國際三年的經(jīng)營業(yè)績成果為基礎(chǔ),對公司未來的發(fā)展進(jìn)行了展望,并提出相應(yīng)的戰(zhàn)略規(guī)劃。
[Abstract]:Management Game is a global simulation training course developed by the Carnegie Mellon University in the United States. The course uses a computer to simulate the operating environment of major global markets and an analog operation involving students around the world through the network. The project consists of a group of 5~6 MBA cadets. Team, management and management of a virtual multinational company. And all companies produce and sell products are watches, and each company operates two varieties of watches, price sensitive products and quality sensitive products. All the company's products are sold in the following six countries: Japan, Mexico, China, Britain, Germany, and the United States.
Xihe International Limited company (Xihe International) is a company formed by MBA students at the 2006 level of the Northeastern University business management school. It consists of six students to form the company's senior management team, the CEO of the company, the CW brand marketing director, the TA brand wrist watch marketing director, and the CW brand watch production. The director of operation, TA brand wrist watch production and operation director and CFO respectively, responsible for the company's strategic, marketing, production and financial work. This article is the TA brand marketing director, mainly responsible for the global marketing work of TA brand series products.
Firstly, the paper analyzes the operating environment of Xi He International, combined with the historical management data of the past 5 years, formulated 2008~2010 years of strategic planning and corresponding management indicators. Secondly, the thesis describes the strategic formulation, implementation and adjustment in the actual simulation operation, and summarizes and divides the problems in the strategic management. Finally, based on the results of Xihe International's three years of operation, the paper looks forward to the future development of the company and puts forward corresponding strategic planning.
【學(xué)位授予單位】：東北大學(xué)　
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F416.87

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 劉波;;“活力舞吧”笑傲上海灘 很火很賺錢[J];現(xiàn)代營銷(創(chuàng)富信息版);2008年10期

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本文編號：1929119