本文選題：Management + Game��； 參考：《東北大學　》2008年碩士論文

【摘要】： Management Game是由美國卡耐基梅隆大學開發(fā)的一個全球性模擬經營訓練課程。該課程借助計算機模擬出全球各主要市場的經營環(huán)境,同時通過網(wǎng)絡使全球各地的學生共同參與的一個模擬經營項目。通常該項目由5～6個MBA學員組成一個團隊,經營管理一個虛擬的跨國公司。而所有公司生產和銷售的產品均為手表,并且每個公司都經營兩個品種的手表,即價格敏感性產品和質量敏感性產品。所有公司的產品均在以下六個國家中銷售:曰本、墨西哥、中國、英國、德國、美國。 羲和國際表業(yè)有限公司(簡稱羲和國際)是由東北大學工商管理學院2006級的MBA學員參與該課程時組建的公司,由六名學員組成該公司的高級管理團隊,分別任公司的首席執(zhí)行官、CW品牌腕表營銷總監(jiān)、TA品牌腕表營銷總監(jiān)、CW品牌腕表生產運營總監(jiān)、TA品牌腕表生產運營總監(jiān)和首席財務官。分別負責公司的戰(zhàn)略、營銷、生產和財務等工作。本文作者任TA品牌腕表營銷總監(jiān),主要負責負責TA品牌系列產品在全球的營銷工作。 論文首先對羲和國際所處的經營環(huán)境進行了分析,結合過去5年的歷史經營數(shù)據(jù),制定了2008～2010年的戰(zhàn)略規(guī)劃及相應的經營指標。其次,論文描述了在實際模擬運營中的戰(zhàn)略制定、實施和調整,并對戰(zhàn)略管理方面的問題進行了總結和分析。最后,論文以羲和國際三年的經營業(yè)績成果為基礎,對公司未來的發(fā)展進行了展望,并提出相應的戰(zhàn)略規(guī)劃。
[Abstract]:Management Game is a global simulation training course developed by the Carnegie Mellon University in the United States. The course uses a computer to simulate the operating environment of major global markets and an analog operation involving students around the world through the network. The project consists of a group of 5~6 MBA cadets. Team, management and management of a virtual multinational company. And all companies produce and sell products are watches, and each company operates two varieties of watches, price sensitive products and quality sensitive products. All the company's products are sold in the following six countries: Japan, Mexico, China, Britain, Germany, and the United States.
Xihe International Limited company (Xihe International) is a company formed by MBA students at the 2006 level of the Northeastern University business management school. It consists of six students to form the company's senior management team, the CEO of the company, the CW brand marketing director, the TA brand wrist watch marketing director, and the CW brand watch production. The director of operation, TA brand wrist watch production and operation director and CFO respectively, responsible for the company's strategic, marketing, production and financial work. This article is the TA brand marketing director, mainly responsible for the global marketing work of TA brand series products.
Firstly, the paper analyzes the operating environment of Xi He International, combined with the historical management data of the past 5 years, formulated 2008~2010 years of strategic planning and corresponding management indicators. Secondly, the thesis describes the strategic formulation, implementation and adjustment in the actual simulation operation, and summarizes and divides the problems in the strategic management. Finally, based on the results of Xihe International's three years of operation, the paper looks forward to the future development of the company and puts forward corresponding strategic planning.
【學位授予單位】：東北大學　
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：F416.87

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相關期刊論文 前1條

1 劉波;;“活力舞吧”笑傲上海灘 很火很賺錢[J];現(xiàn)代營銷(創(chuàng)富信息版);2008年10期

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本文編號：1929119