本文選題：冰泉豆?jié){ + 發(fā)展現(xiàn)狀��； 參考：《現(xiàn)代商貿(mào)工業(yè)》2016年33期

【摘要】：改革開放以來,隨著我國經(jīng)濟(jì)的快速穩(wěn)定增長、人民生活水平的提高,我國餐飲企業(yè)呈現(xiàn)旺盛發(fā)展的勢頭,并且已經(jīng)成為我國經(jīng)濟(jì)發(fā)展的重要力量�？v觀我國的餐飲行業(yè)市場,在高速發(fā)展中也存在著企業(yè)規(guī)模小、消費(fèi)市場受限制、企業(yè)經(jīng)營水平不高等問題,這些都困擾著我國餐飲企業(yè)市場的進(jìn)一步擴(kuò)張。以梧州冰泉豆?jié){為例,通過實(shí)地調(diào)查、問卷調(diào)查等方法,分析梧州冰泉豆?jié){企業(yè)的發(fā)展?fàn)顩r,將其與其他品牌豆?jié){進(jìn)行比較,找出其在發(fā)展中存在的問題,針對問題提出解決措施以及對其經(jīng)營模式進(jìn)行分析與創(chuàng)新,以達(dá)到進(jìn)一步提高冰泉豆?jié){的銷售量,擴(kuò)大其市場,對冰泉豆?jié){的發(fā)展前景進(jìn)行探討,從而促進(jìn)梧州冰泉豆?jié){向更好的方向發(fā)展。
[Abstract]:Since the reform and opening up, with the rapid and stable growth of our economy and the improvement of people's living standard, the catering enterprises in our country have shown a strong trend of development, and have become an important force in the economic development of our country. Throughout the catering industry market in our country, in the rapid development, there are some problems such as small scale of enterprises, limited consumption market, low level of enterprise management and so on, all of which are puzzling the further expansion of the catering enterprise market in our country. Taking Wuzhou Bingquan soybean milk as an example, through field investigation, questionnaire survey and other methods, this paper analyzes the development situation of Wuzhou ice spring soybean milk enterprise, compares it with other brands of soybean milk, and finds out the existing problems in the development of Wuzhou ice spring soybean milk. In order to further increase the sales volume of ice spring soybean milk, expand its market, and discuss the development prospect of ice spring soybean milk, this paper puts forward some measures to solve the problem and analyses and innovates its management mode. So as to promote the development of Wuzhou ice spring soybean milk to a better direction.
【作者單位】： 賀州學(xué)院;
【基金】：梧州冰泉豆?jié){去昂連鎖店推廣計(jì)劃(項(xiàng)目編號:201511838010)
【分類號】：F274;F719.3

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 伍愛春;黃寧;;從“梧州制造”到“梧州品牌”[J];當(dāng)代廣西;2010年18期

，

本文編號：1928699